Platform Views

Platform Communications Views

One small step for man, one giant leap for Television

By Megan Kicks50 years ago, the universe felt slightly smaller.  The eagle had landed, bridging the gap between Earth and the nearest celestial object in our sky.The moon landing of July 20, 1969…

The Switch appoints Platform Communications as its global PR and marketing agency

London, 13 June 2019 – The Switch, a global platform for the creation and distribution of live video, has appointed Platform Communications as its global PR agency to develop its market presence and…
Platform Communications Views

Dethroning the King – how content lost its crown

In 1996, Bill Gates declared ‘Content is King.’However after 23 years or so, content’s reign is coming to an end with the undeniable influence of viewer opinion sinking or skyrocketing the latest…
Platform Communications Views

Equality and Diversity – all talk, no action?

Gay Bell, Chief Executive of Platform Communications, is back producing and moderating her NAB Show panel on diversity and equality this year entitled Equality and Diversity - all talk, no action?.Gender…
Platform Communications Views

The technology table stakes of NAB Show 2019 - Gay Bell

Going to a major trade event like NAB Show can be pretty daunting. Not least in terms of how you achieve a good ROI on your investment. Ensuring you are ahead of the curve and understand what the key…