London, 6 November, 2015 – 4C (www.4Cinsights.com), a data science company, today announced that it has opened a German office in Munich to increase business in the fast-growing German advertising market. 4C further announces that it has hired Alexander Unzicker as Head of Sales, Germany, to drive 4C’s efforts working with local brands, agencies, media companies and content owners.
Unzicker joins 4C from Conversant Inc. (formerly ValueClick), where he rose to Head of Media Sales DACH after 5 years at the company. Alex has strong experience in advertising and technology, having started his career at Adconion Media Group.
Andy Nobbs, SVP, Global TV Analytics Sales and EMEA Activation at 4C commented: “Germany is an important and vibrant market and we’re excited to have Alexander Unzicker on board as we open the 4C office in Munich. We see sizable opportunities to expand our current partnerships and build new ones at the intersection of TV and social media.”
4C has seen tremendous growth in Europe and recently announced that its TV Analytics solution powered by Teletrax has been adopted by the World Air Sport Federation. The company also published a case study with Media IQ demonstrating how its TV Synced Ads product was used during the UEFA Champions League Final to exceed campaign benchmarks by 6x.
4C’s data science is built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. Its patented technology also leverages hardware and intellectual property acquired through Civolution and Royal Philips Electronics. 4C is the only company in the world that combines and analyses data at scale from social media, set-top boxes, and TV ad schedules as well as TV program and ad occurrences. The company will provide full support for its products in Germany through its Munich office and the hire of Unzicker.
“I joined 4C because I’m really excited about the opportunities that can be generated for advertisers, publishers and platforms by fully utilising 4C’s proprietary TV and social data,” said Unzicker. “I’m really looking forward to introducing my contacts to the 4C product set and solution philosophy.”
Unzicker and the 4C team will attend the TRACKS Cross-Channel Advertising Summit on 11th November in Hamburg. Volker Ballueder, VP, Sales & Activation, EMEA at 4C will take part in opening session, “The collapse of the silo – as we connect digital and TV”, which examines the opportunities that can be generating by combining data and distribution across channels.