Platform Communications Client News

Accommtec, Exterity’s Hospitality-Focused Division, makes debut at Marine Interiors Cruise & Ferry Global Expo in Hamburg

Edinburgh, 2 September 2019 – Accommtec, part of the Exterity Group and specialist provider of hospitality technology solutions that enhance the guest experience, has announced it will exhibit at Marine Interiors Cruise & Ferry Global Expo, 11-13 September 2019 (stand A3.109, Hamburg Messe + Congress, Germany). Partnering with world-class technology brands and local experts, Accommtec delivers innovative, integrated guest entertainment and information solutions globally to hotel and cruise line groups.

“Since we launched our Accommtec hospitality-focused division in early 2018, we have been partnering closely with major cruise line groups who are adopting Exterity’s new ArtioGuest interactive guest experience portal.” said Colin Farquhar, CEO at Exterity. “The establishment of Accommtec has enabled us to focus more keenly on this important sector; leveraging Exterity’s expertise, best-in-class products and customer service excellence. We have seen incredible growth in our cruise business over the past 18 months, equipping over 16,000 cabins to date, and we’ve proved our ability to operate globally and partner locally with our customers, technology partners and specialist systems integrators in this sector.”

At Marine Interiors, Accommtec will showcase core hospitality applications and products from Exterity:

  • ArtioGuest®– hospitality middleware portal offering a fully-customisable interface that delivers a seamless and interactive in-room entertainment experience for cruise passengers. Launched in 2018, ArtioGuest has already been successfully deployed at a number of hospitality venues and cruise lines, including AIDA Cruises and the award-winning Six Senses Zighy Bay resort.


  • ArtioSign®– Powerful yet easy-to-use software to create, manage and display eye-catching, dynamic HD digital signage. Seamless integration with Exterity’s IP video solutions enables live TV and video to be quickly incorporated into impactful signage screens that engage, inform and entertain cruise passengers around the ship.


  • AvediaPlayer Media Players: Exterity’s powerful and ultra-reliable new AvediaPlayer m9305 Media Player comes with 32GB of storage, enabling cruise operators to deliver digital signage campaigns with multiple videos and high-resolution images, while the m9405 enables video up to 4K/UHD resolution.

Accommtec partners with major cruise lines including AIDA Cruises

Accommtec’s Sales Director, Kevin Brady, will be on hand at Marine Interiors, alongside Solutions Manager, John Shaw, both highly experienced hospitality sector players. Commenting on recent cruise line successes, Brady said: “We have been working closely with several major cruise brands on both new build and refurbished ships. As with today’s tech-savvy hotel guest, the discerning cruise passenger has an expectation of exceptional comfort and style, which extends to their in-cabin entertainment system and digital communications on board their cruise. Accommtec provides a variety of technology solutions that integrate seamlessly with the cruise line’s own systems to ensure a premium, convenient experience.”

With its casual and premium-quality cruise concept, AIDA Cruises established a new chapter in the history of cruising in 1996. Today, AIDA Cruises is the market leader in the German-speaking cruise market. AIDA Cruises is the epitome of a premium-quality, relaxing cruise – its guests live and love the unique AIDA Cruises feeling. Accommtec has equipped 5 AIDA ships to date, a total of around 9,500 passenger and crew cabins, with in-cabin infotainment TV interfaces powered by ArtioGuest.

Commenting on the partnership with Accommtec, Chris van Hoven, Senior Product Owner at AIDA Cruises, said: “AIDA has an aggressive schedule of both refurbishments and new builds, upgrading our fleet of 7 cruise ships by the end of 2020. In an industry where there is an extremely wide choice available for customers, we are always looking for new ways to improve the passenger experience and maintain our position as the number one choice for German-speaking cruises. This includes the requirement to provide cutting-edge technology that gives our guests seamless in-cabin access to entertainment and onboard services, as well as enabling us to justify our investments with clear evidence of cost savings, operational efficiencies and generating additional revenue. Accommtec has proven to be a committed and supportive partner, and the Exterity technology at the heart of our cruise entertainment solutions enables us to meet our very specific requirements.”

Exterity and its Accommtec division work with a wide range of hotel and cruise hospitality customers around the world. Notable users of its solutions include AIDA, Anantara Hotels & Resorts, Crowne Plaza Hotels & Resorts, Dusit Thani, Golden Tulip, Hilton Garden Inn Muscat, Jumeirah Group, Millennium Hotels, Six Senses and Staybridge Suites. Exterity also provides solutions to customers in the corporate & finance, education, healthcare, oil & gas, transport and venues & stadiums industries.