New Appear TV Encoding and Transcoding Hardware Provides Broadcasters with the Ultimate in Flexibility and Quality

Oslo, Norway, 29th July, 2014 – Appear TV, a leading global provider of next-generation video processing platforms for broadcast and IP television, today announced that IBC 2014 (stand 1.C61) will see it launch new hardware encoding solutions that provide the broadcast industry with the ultimate in quality and flexibility. The IBC launch of Appear TV’s Universal encoding and transcoding enables operators to move to new highly flexible encoding architectures, such as localized encoding that can maintain the highest quality while simultaneously maximizing flexibility.

“Encoding, which has been traditionally where most money has been spent on equipment by operators, was initially provided by high-cost single box per channel solutions; the industry then progressed to more efficient and cost-effective centralized rack-based encoding, the next move is the most exciting of all, with virtualized encoding deployed through ‘pools’ of potentially de-centralized encoding and transcoding resources,” said Carl Walter Holst, CEO of Appear TV.

“Having looked closely at video coding software and hardware roadmaps over the near and medium term we are convinced that hardware encoding and transcoding is essential if you want the highest quality or if you have a complex broadcast or multiscreen offering especially for live delivery. Our latest hardware encoding solutions combined with our flexible carrier-class XC5000 Series Video Processing Platform ensure that our solutions are best placed to offer the highest possible encoding and transcoding performance and flexibility,” concluded Holst.

This IBC also showcases the launch of a very high quality dual pass video encoder for primary distribution that provides truly superior coding performance for applications where quality is of the utmost importance such as mezzanine formats created for onward processing in cloud, pool-based applications.

Visitors to IBC are invited to see Appear TV on-stand demonstrations that show how and why hardware encoding and transcoding continues to play a critical role in the distribution of broadcast and multiscreen content and its part in the virtualized encoding architectures that many operators are investigating.