Bitmovin appoints Platform as global communications agency
London, 24 January 2018 – Bitmovin, a world leader in online video technology, has appointed media and entertainment specialist Platform Communications as its global agency.
Bitmovin provides software that enables TV streaming providers and media publishers to deliver high-quality video over the internet with a minimum of bandwidth. Customers include the New York Times, Sling TV, Periscope by Twitter, fuboTV and Red Bull Media House. Bitmovin’s founders helped to pioneer the MPEG-DASH video standard that’s used by Netflix and YouTube amongst many others.
Platform Communications will deliver a campaign including content creation, media relations, event support and analyst/influencer relations. The programme will cover the US, EMEA, Latin America and Asia-Pacific.
The appointment follows a competitive pitch process. The team will be led by Director David Lawrence.
Stefan Lederer, CEO and Co-Founder at Bitmovin said: “We were looking for a communications partner that can help us take the company to the next level. The Platform team really stood out amongst the competition because of their specialist knowledge, passion for the industry and track record of success. Their proposal showed original ideas combined with true understanding of our global audiences.”
Gay Bell, Chief Executive of Platform Communications said: “Online video is changing the face of entertainment, opening the market up to new providers and giving consumers the ability to access the content they want wherever they are. Bitmovin has already shaken up the market with the strength of its innovation, we’re thrilled to be working with them to share some amazing stories about the future of video delivery.”