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How technology is taking football's biggest stage into the future

How technology is taking football’s biggest stage into the future

By Reece Hainesborough, Consultant The FIFA World Cup has always been about scale. Bigger audiences, bigger stadiums, and bigger moments have set the perfect stage in North America. But with the 2026 tournament well underway, it's clear that the technology powering the spectacle is becoming bigger too. Much like this year's Super Bowl, which showcased…
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BROADCAST AV: YOUR NEXT GROWTH MARKET

A briefing for broadcast and media technology vendors The convergence of AV and broadcast is fast becoming part of the core business of broadcast vendors and no longer an 'adjacent' opportunity.  Broadcast AV, the application of professional broadcast quality across corporate, enterprise, education, live events, houses of worship and beyond,…
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How Super Bowl LX embraced innovation

The Super Bowl has always been the biggest stage. With more than 125 million people across all platforms tuning in, this year in Santa Clara, audiences were treated to not just a sporting spectacle, but also to what felt like a live technology expo. Set in the heart (and heat) of Silicon Valley, Super Bowl LX blurred the line between championship…
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Enterprise video comes of age

By Reece Hainesborough, Consultant Professional video has become a critical part of how modern enterprises operate, shaping everything from product launches and internal communications to investor relations. Our paper, created with Futuresource, showed that almost nine in ten organisations are now producing video in-house, and corporate buyers have…
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What media tech buyers REALLY want for Christmas

By David Lawrence, Managing Director This week, the annual DPP Leaders Briefing gave the stage to senior business and tech leaders from broadcasters, content creators and digital/social platforms. Each shared their top three strategic priorities for the year ahead. While the perspectives were wide ranging, there were some clear trends that carry significant…
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Inside audio’s next boom – and how to cut through the noise

By Nick Field, Senior Consultant Audio is personal. Everyone hears the world differently. We all have unique perceptions of what “great sound” actually is. But one thing is universal: audio has the ability to make or break an experience. You can’t enjoy a top quality live sports stream, gig or a movie in the same way if the audio is scratchy…
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From insight to impact: How retail tech vendors can stand out in a crowded market

By Nana Rodaki, Senior Consultant Retail tech vendors operate in a fast-moving, competitive market where clear differentiation is essential. Vendors often compete on features, integrations, or pricing, but these are not always enough to capture attention or win over buyers. What truly sets leaders apart is their ability to tell a story that resonates,…