Reports

You are here: / Reports
Platform Communications Report - Lights, Camera, Enterprise

Lights, Camera, Enterprise!

From Broadcast to Boardroom: Enterprise Video Boom Creates Huge Opportunity for Vendors to Grow Revenues Professional video is no longer just for broadcasters, a new report from Futuresource Consulting and Platform Communications shows. The report reveals that enterprises are embracing professional-grade video, creating a fast-growing market…

Why analyst relations is pivotal to business success

Technology companies that don’t take analyst relations (AR) seriously are missing out on influencing the strategies and purchasing decisions of their customers and partners. Can you afford not to invest in building better relationships with analysts when they are speaking to your customers every day? We asked a cross-section of top analysts…
Platform Survey - New World of Tech

Why trust is the key to driving AV technology sales

‘The Power of Trust in Driving AV Technology Sales’ report reveals what matters most to major buyers of AV technology. Independent research commissioned by Platform found that nearly three-quarters (71%) of decision-makers will increase technology investment in the next year and will keep spending more over the next five years (63%). While spending…
Platform Guide - 5 Steps To Lead Generation in Tech-featured

5 Steps to Lead Generation in Tech

At Platform, we believe that communications should always deliver tangible business outcomes. It’s not about creating noise; it’s about impact. Are you generating (and closing) enough sales leads? Impactful, targeted content can be a powerful route to generating quality leads. It should also help sales teams keep conversations going throughout…

How to stand out from the adtech crowd

With many commentators predicting a rocky road ahead for the advertising industry and a tightening of ad budgets, it is more important than ever for adtech vendors to communicate well in order to succeed. To help adtech vendors prepare, Platform talked to some of the most influential media, analyst and vendor players in the industry to understand…
Platform Survey - New World of Tech

The New World of Tech Communications

Events and conferences have always acted as the drumbeat of the technology industry’s calendar, but the Covid-19 pandemic has seen cancellations across the board, including IBC, Mobile World Congress, NAB Show, SXSW and E3. Without them, carefully laid plans for every aspect of marketing are having to be continually re-assessed. To help with planning,…