Amsterdam, Netherlands, April 2, 2014 – Clearleap (booth #N8025), the leading provider of multiscreen video solutions for the television industry, is set to present forward looking and original research on the true state of the content landscape at NAB 2014.
With contributions from experts on premium content including Vivek Kemkah, Vice President of Customer Technology,, Dish Network and Ian Mecklenburgh, MD of Infotainment Ltd and former Director of Products, Virgin Media, the briefing will provide invaluable global insight on the intrinsic challenges faced when navigating today’s multiscreen world.
In the midst of an entertainment land-grab, Clearleap will examine the trends surrounding the rapid adoption of multiscreen viewing that has yielded more platforms, more choices, and higher consumer expectations than ever. Clearleap has worked with nScreenMedia to ensure impartial analysis on the multiplicity of routes to the consumer for content owners. In particular, the research will unveil the opportunities for monetizing content, the trends in platform choice, as well as key perspectives on the battle to gain and retain consumer relationships.
“This project aims to uncover the true state of the content landscape in today’s multiscreen, multiplatform era. By speaking to senior industry representatives, we are able to highlight the factors that will affect the future of the market, and help them understand how they can go about tackling these,” said David Mowrey, VP, Product Management, Clearleap.
”We want to reach out to the industry, because delivering on exciting multiscreen experiences is a subject that touches the entire content ecosystem and its imperative that we understand how we can collaboratively connect and can grow together,” continued David. “Taking the lead in addressing the emerging the challenges of multiscreen TV is an example of our ongoing commitment to work closely with industry experts and develop constructive materials that will benefit not only our customers but the industry as a whole. We have a great story to tell, and we want to make sure we share it with everyone.’
Clearleap provides a seamless and holistic approach to multiscreen, helping customers to gracefully, and profitably, transition from traditional delivery to IP streaming. For premium live coverage or large content libraries, Clearleap is facilitating the distribution and monetization on any platform or device.
Clearleap will be exhibiting in the Connected Media World at the National Association of Broadcasters (NAB) show in Las Vegas from 7-10 April 2014 on booth N8025.