Targets broadcasters, video content providers, and pay-TV operators across LATAM with its innovative multiscreen platform
Opens regional headquarters in Miami’s Brickell district
Appoints Tom McCarthy as VP of Sales, LATAM to steer growth across the region.
Miami, Florida, May 28, 2014 – Clearleap, the leading provider of multiscreen video logistics for the broadcasting and pay-TV industry, is continuing its global expansion by launching into the Latin American market with a strong line-up of on-the-ground resources. With its thriving pay-TV market, and the ever-increasing traction of OTT and multiscreen, Clearleap has identified the LATAM region as a key market for its on-going growth.
Offering content providers and pay-TV operators a new approach to accelerating their multiscreen strategy, Clearleap’s platform provides efficient management and delivery of premium video over both IP and traditional pay-TV networks. Spanning all video platforms, including linear and live TV, authenticated, transactional or subscription-based video on demand (VOD), ad-supported video, or all of the above, the Clearleap platform is helping some of the industry’s biggest names deliver on today’s TV everywhere promise.
To support its regional expansion and strong customer pipeline, Clearleap has opened LATAM headquarters in Brickell, Miami’s international business district, and appointed Tom McCarthy as VP of Sales, LATAM, to drive business across the region. McCarthy brings over 20 years of experience to his role, having worked directly with major brands such as Tandberg Television (now part of Ericsson) and Omneon/Harmonic in Latin America. The launch comes on the heels of the company’s successful round of $20 million funding, which is being used to accelerate Clearleap’s domestic and global expansion.
“The increasing consumption of media over mobile platforms in Latin America is creating a multiscreen audience that we have come to find familiar in today’s new digital landscape; an audience demanding premium content anytime, anywhere and on any device,” said Braxton Jarratt, CEO, Clearleap. “The incredible success we have experienced in the US and EMEA is proof of our ability to enable broadcasters, pay-TV operators and content providers in LATAM to address and meet the needs of the changing TV industry. By placing highly qualified personnel in the region, and taking a strong and committed approach, we are certain that we can successfully serve the market, our customers and ultimately, the consumer.”
Clearleap’s regional momentum is reflective of the tremendous growth the company has experienced in recent years, as major pay-TV players including HBO, Verizon, Time Warner Cable and MultiChoice have turned to it’s platform to profit from and meet today’s growing demand for multiscreen content delivery.
“As one of the fastest growing pay-TV markets in the world I am excited to have been brought on board to drive Clearleap’s business plan forward in the LATAM region,” commented Tom McCarthy, VP of Sales, LATAM. “Clearleap’s unique offering is poised for rapid growth on a global scale, and we are extremely proud to be bringing our platform to the market to help some of the region’s leading broadcasters and content owners efficiently and effectively support the growing desire among consumers for the TV everywhere experience.”