Platform helped ACCESS Europe to engage with a highly targeted group of people that mattered to its sales teams across the globe. By providing content that spoke to the conversations that ACCESS Europe needed to have, its sales teams had highly relevant tools to reach new customers, re-ignite old conversations and, ultimately, drive its business forward.
By adding new tactics for its sales team, Platform has enabled ACCESS Europe to ensure success continues, despite the absence of many of its usual sales methods. The impact of the programme was felt early on when one customer target at a leading car manufacturer commented that he loved the company’s blogs on LinkedIn and was an enthusiastic reader.
Platform’s social activism programme has succeeded in creating new talking points with customers and delivering better, ongoing engagement with the people that matter. Ultimately, the outcome has been a marked increase in sales activity, and this is set to grow as the programme continues.