Outstanding end-to-end communications strategy enables V-Nova to shine at NAB Show

Platform Communications Case Study - V-Nova
  • Platform helped V-Nova launch with an ambitious plan, resulting in 117 pieces of coverage in key media outlets such as the BBC and the Financial Times as well as a NewBay Media NAB Best of Show Award – all within one week of the public launch
  • One year after launch, V-Nova wanted to showcase its transition from a challenger to an established player in TV and Media
  • To support V-Nova’s ambitions, Platform devised a bold communications campaign combining branding, events, messaging, PR, social media and a speaker and awards bureau
  • Four key events ran around NAB: a press event, Showstoppers, an executive dinner and V-Nova’s own B2B2B night (beer, billiards and networking)
  • The results demonstrated strong industry and influencer validation of V-Nova’s solutions, including a second consecutive NewBay Media NAB Best of Show Award and 1,789 media hits

A year after V-Nova’s launch, Platform issued nine press releases and executed a social media campaign at NAB Show to broadcast V-Nova’s growth and activity at the event, resulting in 414 mentions on Twitter alongside a large number of media hits.

V-Nova also took part in a number of daily events and drove a branded car around the NAB Show site, ensuring the brand was visible at all times.

In addition to a speaking slot on a 4K panel organized by NAB Show Live and a second consecutive NewBay Media NAB Best of Show Award, V-Nova further demonstrated its industry expertise and thought leadership in the transformation of TV and Media.

Platform Communications NAB
Platform Communications Case Study - V-Nova

Key outcomes

  • A phenomenal 1,789 media hits for a company that had virtually no profile just over a year before
  • 64 press and analyst touch points
  • NewBay Media NAB Best of Show Award
  • Speaking slot at NAB Show Live 4K panel
  • Social media campaign that generated 414 Twitter mentions

“We knew the TV and Media industry was waiting for us to deliver on the bold promises we made at launch, which meant that we needed to make our mark at NAB Show. Platform devised and executed a creative campaign that perfectly reflected our brand image and ambition to become an established player in a congested market. From a branded car and networking night, to a second NewBay Media NAB Best of Show award and over 1,700 media hits, Platform delivered a rounded campaign that enabled us to really maximize visibility at such a key event for us. We truly valued their insight, experience and support before, during and after the show.”

Fabio MurraSVP Marketing, V-Nova Ltd