Grass Valley: Creating brand presence and vision in a time of transformation
Grass Valley needed to reinforce its position as an industry leader by transforming itself into a cloud-first innovator and visionary – seen to be leading the transition to cloud and not simply following the pack. Platform created new messaging centered on innovation and delivered a winning campaign focused on thought leadership, media relations, analyst relations, and social influencing.
Download the case study to find out how the communications strategy and programs that Platform created helped drive 24% revenue growth, including $140 million in enterprise deals in a single year.
