Created an end-to end integrated communications campaign, titled ‘Spring Kind’, with a timeline of activities running throughout April, May and June, across a mixture of owned and paid activities.
The core of the campaign was built around key technology and trend topics. Each topic was supported by webinars, and deeper dive content such as strategic application papers, whitepapers, research papers, social influence, blogs and relevant news flow announcements.
In addition, Platform Communications managed the seamless transition of PR activities from real world to virtual, including analyst industry roundtables and larger press events; press/analyst briefings; product and whitepaper launches; speaker panels and presentations.
- 11 blogs published alongside ongoing social media activity. This helped to draw wider attention to the Spring Kind campaign among key and relevant audiences.
- Created content for and supported the launch of MediaKind’s ‘Virtual Experience’ – a unique digital portal that enables visitors to explore its complete media services offering.
Five strong news announcements distributed over two months, enabling steady and highly impactful news flow. Delivered consistent pipeline of activity during a period where 59% of international tech journalists and analysts found they were receiving less news compared to this time last year (‘The New World of Tech Communications’, Platform Comms Research).