Platform Communications - Media and technology communications experts - Client - Contentwise

ContentWise returns to NAB Show 2017 to deliver on vision of the ‘Driverless UX’

  • Key features include personalized discovery across browsing and search, curation tools, business rules and A/B testing
  • Visitors to the ContentWise booth (#SU12106CM) will be able to see the demonstrations of industry-leading UX automation and machine-driven personalization solutions

 ContentWise, (#SU12106CM, South Hall) the TV UX automation, personalization, analytics and metadata expert, has today announced that it will be returning to NAB Show 2017 to showcase its industry-leading software and solutions for pay TV, broadcast, OTT and streaming operators.

ContentWise returns to NAB hot on the heels of record business results in 2016, which saw the company add 16 new customers to its already impressive roster, including tier-1 level operators in the United States, Europe and Asia Pacific. 4 years of profitable growth were also capped with an exceptional 2.4x growth in sales.

In addition, ContentWise has made a number of strategic new hires to bolster its global sales team and boost further international expansion. The new additions to the ContentWise team strengthen the company’s efforts to extend its position in key markets and new regions.  Francisco Sibauste joins the ContentWise team to direct the sales effort in Latin America, while Karen Marriott will be leading the sales team in the USA West region, with two further senior sales roles due to be appointed in Europe.

“This year, we are looking forward to attending NAB 2017 and showing operators how we are delivering on the vision of the driverless UX; a smart, personalized entertainment user interface,” said Pancrazio Auteri CTO of ContentWise. “Visitors to the show will be able to witness first hand the next generation of TV storefront automation, and see how the ContentWise autonomous brain augments editorial curation with real time adaptation of UI elements and content ranking. We’re looking forward to demonstrating how we can help operators mix human ingenuity with machine-learning to meet their business goals.”

On-booth demonstrations at NAB 2017 will highlight how ContentWise enables:

  • Real time onboarding of new users with personalized discovery options.
  • Control of the UI elements and composition at the device, screen, carousel and slot level.
  • Providing total control to marketers and content programmers.
  • Analytics including critical KPI tracking: user activity, financials, engagement and recommendation effectiveness metrics.

In addition, Automated Personalization from ContentWise recommends content items and lists that are personal to each individual user, and humanizes user interactions by giving each user an experience that is both tailored and intimate. It automatically adapts and morphs recommendations based on user activity patterns, social network activity, context (such as time of day and location), the user’s consumption mode and the device they are using.

Alongside demos of the ContentWise platform, Pancrazio Auteri, CTO, will also be appearing in a number of sessions in the Connected Media |IP Theatre on Tuesday, 25th April 2017. At 14.00pm, Pancrazio will present a seminar entitled ‘The Driverless UX: Machine Learning for Storefront Automation and Assisted Curation’. Also on Tuesday 25th April, Pancrazio will also be taking place in the panel debate ‘ Understating big data and the role of analytics in TV’ from 16.00pm-16.45pm.

To make an appointment or to book a demo at the show, please contact