- Endemol Beyond USA and Piksel Launch NewOver-the-Top Platform: GetBeyond.US
- Endemol Beyond USA & Piksel Develop Over-the-Top (OTT) Digital Video Distribution Platform
- GetBeyond.US Provides Direct Access For Endemol Beyond USA to its Audience and Brand Partners
- Platform Includes Programing from Premium Lifestyle Network ICON and Will include Programing from Upcoming Gaming and Sports Network SMASHER
NEW YORK, NY, September 09, 2015 — Piksel, a global leader in building successful digital video businesses, today announced its role in designing and developing an “Owned & Operated” (O&O) digital video platform for Endemol Beyond USA, the premium content network of Endemol Shine North America.
The new platform, www.GetBeyond.US launches today with an array of content from Endemol Beyond USA, including programing from its recently launched premium lifestyle network, ICON, which is creatively led by Michelle Phan.
It will soon add programing from Endemol Beyond USA’s upcoming gaming and sports network SMASHER and pop culture net LOOKSY. GetBeyond.US will also feature content from Endemol Beyond USA talent including Pitbull, Jessica Sanchez, Drea de Matteo, Andy Milonakis, Brittany Furlan and many more.
Adrian Sexton, Interim President & COO of Endemol Beyond USA commented: “On top of our wide distribution and reach across YouTube, Facebook and other partners, Piksel helps drive our business forward from a unified platform while also syndicating our content. With the roll-out of our premium networks – ICON and upcoming SMASHER and LOOKSY networks – GetBeyond.US streamlines our consumer experience with strong branding, promotion and distribution.”
Kevin Joyce, Chief Strategy Officer at Piksel commented: “Endemol Beyond USA’s decision accelerates their premium content network strategy, consolidates their programing, and allows them to reclaim their revenue streams. This move by Endemol Beyond USA opens the door to deeper branding of content, increased fan engagement through the accumulation and analysis of data, and ultimately, their content will reach more consumers and devices at a faster rate.”
The partnership provides Endemol Beyond USA greater control over its distribution, allowing it to develop a direct relationship with viewers and advertisers, while setting new standards for user experience. Using Piksel’s analytics capabilities, Endemol Beyond USA will be able to continuously monitor and tailor the user experience, dramatically increasing personalization in the way the content is delivered.
Endemol Beyond USA is part of the Endemol Shine Group’s global premium content network Endemol Beyond, which delivers over 1.8 billion monthly YouTube views over its global network. As a Premium Content Network, Endemol Beyond USA content is currently available across more than 20 platforms, including YouTube, Roku, TiVo, DailyMotion, Amazon Fire TV and Vessel.
Consuming content online has surged in popularity, especially among younger audiences, giving rise to a new world of digital video series and personalities.
By taking advantage of Piksel’s cloud-based video platform and viewer-centric understanding of broadcast and broadband video solutions, Endemol Beyond can deliver more content to more devices anywhere in the world, while retaining control of its content across multiple digital platforms. Endemol Beyond USA will be supported by Piksel’s Live Streaming and Monitoring Center.