At ISE 2025 you can seize the day and highlight fresh opportunities to power your customers’ businesses. To achieve this success, you need a 360-degree comms plan from a partner who knows precisely what works. From pre-show buzz to at-show engagement and post-event follow-ups, it’s all about crafting an integrated and memorable experience. At Platform Communications, we know exactly how to make this happen.

Before the Show: Selecting the Ingredients

The pre-show build-up is underway with excitement for ISE starting long before the event doors open. So how do you grab attention and set the stage for success? It’s all about blending the perfect ingredients for pre-show engagement:

• Sizzling Pre-Show Campaigns: We create targeted digital and social media campaigns that highlight your offerings, pique curiosity, and drive booth appointments.
• Influencer and Analyst Relations: Influencers and analysts shape opinions in the industry, and we know how to make them notice your brand. Our team builds relationships, working with you to create and amplify your message, driving vital conversations about your business long before the event begins.
• Media Outreach with a Kick: With expertly crafted press releases, media kits, and pre-show briefings, we’ll help you grab the headlines and ensure your story is out there.

Think of this as preparing the perfect appetizer: it’s light, enticing, and leaves your audience hungry for more.

At the Show: Turning Up the Heat

When the ISE show floor is buzzing, it’s your time to really shine. This is where our experience truly takes centre stage:

• Live Engagement Campaigns: From captivating booth stories to engaging social media takeovers, we’ll ensure you’re not just seen—you’re remembered.
• PR Strategy in Action: On-site interviews, media engagements, and live updates amplify your presence and ensure your story is shared far and wide.
• Content Creation on the Fly: Need event recaps, photos, or videos? We can create compelling content during the event to keep the energy high and the audience engaged.

This is your main course—a dynamic, flavorful experience that keeps visitors coming back for seconds.

After the Show: Keeping the Flame Alive

The show may be over, but the real work begins here. Turning booth visitors and leads into long-term relationships takes a thoughtful and consistent approach:

• Post-Event Follow-Up Campaigns: Personalized emails, retargeting ads, and tailored outreach keep your audience engaged and your brand top of mind.
• Thought Leadership Content: Whitepapers, blogs, and case studies leverage your ISE presence to build authority and maintain momentum.
• Analytics & Insights: We dive into the data, measuring the success of your campaigns and refining strategies to maximize future engagement.

Consider this your dessert—a sweet, satisfying way to wrap up the event while laying the groundwork for future growth.

Platform’s Secret Sauce for ISE Success

At Platform we bring our unrivalled ability  to combine strategy, creativity, and execution into a seamless and results-driven experience. With over a century of combined trade show expertise, we know how to:

• Craft tailored campaigns that meet your unique goals.
• Build a cohesive narrative that engages your audience at every stage.
• Deliver measurable ROI with data-driven decisions.

Let’s chat about your goals and create a recipe for success that’s tailored just for you.

Get in touch today, and let’s turn up the heat for ISE 2025!