Platform PR Client Ericson

Ericsson 2020 TV vision takes center stage at IBC 2014

  • Industry defining announcements and launches will show Ericsson’s investment and commitment to enabling TV Anywhere for all
  • First combined presence of Ericsson’s recent acquisitions on one booth, including Red Bee Media, will demonstrate true service and technology leadership
  • Ericsson Media Vision 2020 project predicts the future of TV and the Game Changing trends

As TV evolves ever more rapidly, in the emergence of what Ericsson (NASDAQ: ERIC) calls the Networked Society, enabled by broadband connectivity, cloud services, and mobility, the entire media value chain is facing a highly disruptive period. As Ericsson’s annual ConsumerLab TV & Media report shows, consumers are rapidly embracing TV services that provide immediacy, ease of access, and personalized relevance.

At IBC 2014, Ericsson will show the impact that the company’s significant investment in the area of TV and media, and its global scale in services, technology and customer reach in over 180 countries, is having on the TV industry. The expertise, solutions, and customer base of recently acquired companies, Red Bee Media, Azuki Systems, and Mediaroom, combined with Ericsson’s strong pedigree in video efficient delivery networks, media services and video compression, is enabling customers to drive real innovation, become more agile and efficient, and ensure maximum consumer loyalty.

Ericsson’s twenty-year video technology leadership, combined with its recently expanded services business, is enabling the company to shape and determine the future of TV, and help customers to success by exceeding and raising consumer expectations of true TV Anywhere. Visitors to Ericsson’s booth (1:D61) will see how the company’s solutions and services deliver value to the entire media value chain, from content owners and broadcasters, to TV service providers and new players. Ericsson’s expanded portfolio has a unique span, with capabilities covering content acquisition, creation and management; workflow, media management and playout; and delivery to all devices.

Per Borgklint, SVP and Head of Business Unit Support Solutions, says: “Ericsson’s 2020 vision for TV and media is part of our broader view of realizing the Networked Society where over 15 billion video-connected devices will provide far richer consumer experiences. These changes create significant industry challenges and that’s why we are investing strategically to make Ericsson the greatest transformation partner for our customers.”

“At IBC 2014 we will show how our vision for the future of TV can be realized for all our content owner, broadcaster, TV service provider and new player customers. We look forward to supporting our customers on their journey to 2020, and beyond,” Per added.

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Notable highlights on Ericsson’s booth (1.D61) include:

  • Announcements and demonstrations of Ericsson TV platform portfolio strategy for TV Anywhere
  • Latest generation, video-centric delivery networks supporting CDN models, managed delivery, acceleration and caching, and mobile-specific LTE Broadcast delivery to mobile and fixed devices
  • How Ericsson is re-inventing TV services following its acquisition of Red Bee Media and the significant expansion of its capabilities in areas such as access services and cloud-enabled media management
  • How Ericsson will play a critical role in enabling the success of 4K UHDTV with its pioneering end-to-end ecosystem for the acquisition, distribution, workflow and delivery-to-consumer of ‘true 4K’ ultra-high definition

At the show Ericsson will also present its Media Vision 2020, which maps out the future of TV, as well as research revealing changing trends and behaviors from its soon-to-be published ConsumerLab TV & Media report.