If you’re getting ready to exhibit at IBC in Amsterdam this September, here’s a quick question: What’s your strategy to make sure the right people know you’re there?

Because showing up is only half the battle.

We wanted to share a quick story about one vendor we worked with on their product launch for IBC2024. Klvr created a game changing charging solution that helps production teams ditch single-use batteries (which, as you can imagine, pile up fast on tour or on set). Super smart, totally sustainable, and very relevant to broadcasters and live event producers who want to reduce costs and environmental impact.

But here’s the thing, Klvr had never exhibited at IBC before, they needed to make a splash, ensure their investment delivered results and get on the radar of people who actually matter.

That’s where we came in.

As the Global PR and Comms agency for IBC, we know how to cut through the noise. For Klvr, we helped craft a powerful story – underlining the scale of the problem they set out to solve (halting millions of disposable batteries thrown away every year), explaining why their solution is different to anything else on the market, and championing their founder story: live sound professionals making a real difference in their industry. And, we backed it all up with third-party proof from NRK (Norway’s state broadcaster) and made sure the right people heard it. The result . . . securing sales leads and channel partners before final product launch – and way ahead of the team landing in Amsterdam.

Here’s what Stian Sagholen, Klvr’s Founder & CEO, said about our campaign: “Getting our message out long before IBC was critical to booking in sales meetings at the show, bringing distribution partners on-board and making our investment pay off. Platform helped us tell our story and create a real buzz, before and after IBC – now we’re growing globally, faster than ever.” 

And they’re not the only ones. We do this every year, for start-ups, scale-ups, and established players looking to drive actual ROI from trade shows.

So, if you’re exhibiting this year and want to turn presence into performance, here’s what working with Platform gives you:

• Messaging and storytelling that grabs attention, and holds it.
• Campaign support before, during, and after the show.
• A team that lives and breathes media tech (and IBC).

If you’re curious, let’s have a chat. It’s not too late to build a plan that gets you seen, remembered, and talked about for all the right reasons. Let’s make IBC2025 your best one yet.