Exterity Continues Middle Eastern Growth With New Hires and Office Expansion

Edinburgh / Dubai –18 August, 2019– Exterity, a leading provider of IP video, digital signage and guest experience technologies, today announced two key hires in the Middle East, driven by continued business growth in the region. Following the promotions of Eleuterio Fernandes to Vice President of Sales EMEA and Walid Tabet to Regional Sales Team Leader in 2018, Exterity has recruited Zaher Ajeeb, KSA Sales Manager and Victor Hasan, Regional Sales Manager – Hospitality, to support customers on the ground.

“Exterity entered the Middle Eastern market over ten years ago and our impact and success could not have been achieved without our hugely talented local team. They have an unrivalled wealth of experience and technical knowledge, which has fostered a real feeling of confidence and trust among our partners and customers,” said Colin Farquhar, CEO at Exterity, “The strength of our local team and technology enables us to work with some of the most recognisable names in the Middle East. I am looking forward to working with our new team members as we continue to grow in this exciting region.”

The two new members of staff, reporting into Walid Tabet, Regional Sales Team Leader, are:

  • Zaher Ajeeb, KSA Sales Manager: Based in Riyadh,Zaher brings extensive local market and industry knowledge to Exterity and will support the company’s expanding hospitality and corporate business across the Kingdom of Saudi Arabia. With a degree in Finance, Zaher is a customer-focused sales professional, having gained 13 years of solid experience in both proAV and retail sales. His particular expertise in solution sales, with products ranging from CCTV, fire alarms and security, to Audio Visual integrated solutions, telepresence, IPTV and digital signage systems, has helped him to build strong connections with wide range of vendors within the industry, enabling him to design, discuss and specify suitable solutions to meet his customers’ particular requirements.
  • Victor Hasan, Regional Sales Manager, Hospitality: Victor has joined Exterity’s Dubai team as a Regional Sales Manager, focused on the hospitality sector, bringing 17 years of solid experience in video technology and a huge market knowledge. Victor has worked in the UK with companies including BSksyB and Virgin Media and, over the past 5 years, Victor has worked in the Middle East region for CMT/MVI as Sales & Marketing Director in a number of IPTV /OTT  fields including telecom, hospitality, broadcast and satellite industries. Having been involved in large projects across MENA, he has extensive experience in IPTV, OTT, VoD and digital signage, and is an expert in the hospitality and telecom IPTV space. Victor has worked with an impressive customer list, including Etisalat, Du, IHG, Fairmont, Mövenpick, Dubai Media, Skynews Arabia and many more across the MENA region. A British national, Victor has an MBA in Strategic Management and Marketing from Birmingham City University.

Eleuterio Fernandes, VP Sales EMEA at Exterity, commented: “The Middle East is an incredibly important region for Exterity; it’s a market that truly embraces technology across many sectors. Our customers are some of the biggest brands in hospitality, corporate and finance, transport, stadiums and education. For this reason we wanted to maximise our regional team with experienced employees who will ensure that our customers continue to enjoy the full benefits of our products and solutions. We are delighted to have Zaher, a widely respected and admired salesman in the industry, join us and support our involvement in major projects across Saudi Arabia. Victor is another important recruit who brings many years of video technology experience and impressive hospitality market knowledge.”

Exterity has also been steadily building its technical team supporting customers on the ground both pre and post sales, with the addition of Omar Abdel-Halim, Solutions Consultant, based in Saudi Arabia and Shrinil Kudalkar, Solutions Analyst in the UAE, to the technical solutions team managed by Laurent Genari-Conti. This expanding team, along with the larger sales team, led by Walid Tabet, Regional Sales Team Leader, prompted a recent move by Exterity into larger premises within the same building at Dubai Internet City.

Originally focused mainly in the oil and gas sector, Exterity has expanded into two of the Middle East’s most important industries, corporate & finance and hospitality. Today, the company is one of the main providers of enterprise-scale IP video, digital signage and guest experience technology across the entire region providing best-in-class IP-based video solutions to their customers.

Exterity entered the Middle Eastern market over 10 years ago and has celebrated a number of number of milestones:

2006: Exterity signs first deal in the Middle East

2008: Exterity opens its first international office in Dubai and hires its first employee in the region, Asad Haque.

2010: Exterity deploys first major airport IP infrastructure in the region

2011: Exterity hires Eleuterio Fernandes to spearhead its Middle Eastern office and support growing demand for IP video in the region

2012-2014: Exterity signs major deals including Etisalat, BP and New York University, UAE

2015: Exterity moves to new premises incorporating the Middle East Sales office, Demonstration suite and Training Centre

2016: Exterity signs Oman Airports – Muscat Airport and Salalah Airport, and MOI, Qatar

2017: Exterity signs major projects in the region, including New Port Project – NPP (Qatar), New Jahra Hospital (Kuwait) and State Bank of India – SBI (India)

2018: Exterity celebrates its 10thanniversary in the Middle East.

2018: Exterity signs the contract for Phase 1 and 2 of a mega development in Sharma, Kingdom of Saudi Arabia and Abu Dhabi Islamic Bank (ADIB) HQs

2019: Exterity appoints Zaher Ajeeb as KSA Sales Manager and Victor Hasan as Regional Sales Manager, Hospitality in UAE – expanded team prompts a move into larger premises within the same building at Dubai Internet City