IBC 2010 proved to be a milestone event for us, with a record 15 clients at our 15th IBC! In fact, we’re delighted to look back on the challenges and successes of another highly productive Amsterdam event, where there was much to be celebrated. Platform clients achieved no less than 4 CSI Product of the Year Award wins, a TVB Europe ‘Best of IBC’ award for T-VIPS, and features on IBC TV News. In the run up to the event, we issued over 40 press releases and our team set up over 160 press meetings. The results of all this hard work were great in terms of increased profile for our clients and hard coverage, with 37 hits in the IBC Daily and over 1,600 media hits.
“This was an amazing IBC and I was very proud of the success that the Platform team delivered for our clients. It was really satisfying to once again help our longstanding clients to grow their profile and land prestigious awards. It was also great to work with some exciting new clients (amongst them several very innovative start-ups,) and to help them navigate their way around IBC and make the most of their investment in the show,” said Gay. “IBC is central to the industry and a key event for us and our clients. It was my fifteenth year at the show and I personally feel it was the best yet.”
Platform clients at IBC were: