Platform PR Client The Q

Fox Sports signs programme deal with The QYOU

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  • Fox Sports to add custom-designed sports episodes to its channel line-up alongside traditional event-based sports content
  • Second major deal for The QYOU’s ‘Q-Sport’ programmes following recent partnership with Ziggo
  • Entry into new European markets for The QYOU including Greece, Cyprus, Malta, Turkey and Israel

Dublin – March 31, 2016 – The QYOU, the world’s leading curator of internet video for the TV Everywhere market, today announces a new partnership with Fox Sports to deliver ‘Q-Sport’ episodes to its viewers in Greece, Cyprus, Malta, Turkey and Israel. The Fox-branded half-hour programmes will feature an expertly curated mix of short form videos showcasing talent across a wide range of action sports, including biking, motorcross, surfing, tennis, football and more.

This deal is The QYOU’s second major rollout of bespoke programming for a TV operator, following its recent partnership with Ziggo Sport in The Netherlands, and this latest agreement marks further business expansion across Europe.

Curation expertise, technological innovation and deep roots in internet video culture all define The QYOU’s programming-as-a-service offering. Its expanding library of fully rights cleared content will allow it to get local and granular when building bespoke packages for Fox Sports. Its content discovery and analytics engines will monitor emerging sporting trends and provide crucial information that keeps the viewer experience relevant and engaging.

Co-Founder and CEO of QYOU, Scott Ehrlich comments: “Q-Sport content is designed to showcase the amazing world of short-form sporting achievement that you might not normally see on TV. While ostensibly a ‘snack-sized’ type of content – an intensely exciting few minutes of someone doing something extraordinarily skillful or daring – it has a ‘sticky’ quality when packaged into long-form programming. Fans simply love the quality, diversity of sports, and pace of the action. We’re excited to be partnering with Fox Sports to bring The QYOU to audiences across the Mediterranean.”

 About The QYOU

The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to Pay-TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.

Launched in October 2014, The QYOU is now available in more than 35 countries across three continents. We’re headquartered in Dublin, Ireland. Connect with us at theqyou.com or on Twitter @theqyou.