Genius Digital demonstrates the Art of Data Science at TV Connect 2016
- On stand demonstrations will show how the blend of data science and art can help operators optimise targeting and launch profitable services
- Launch of new Multiscreen Analytics tool which tracks consumer behavior on set-top boxes and multiscreen devices
- Genius Digital CEO Tom Weiss chairs ‘Big Data and Real-Time Analytics’ conference stream at TV Connect 2016
London, 26 April 2016 – Genius Digital, the expert in audience analytics, today announces that it will launch its new Multiscreen Analytics tool, and share its unique expertise in the art of data science at TV Connect 2016, highlighting how data insights can help operators across the broadcast and media industries turn knowledge into action. Additionally, Tom Weiss, CEO of Genius Digital is to chair the ‘Big Data and Real-Time Analytics’ conference stream at TV Connect 2016.
With the TV industry relentlessly seeking new ways to get closer to viewers, it is more important than ever for operators to create value by utilising the vast amounts of data available from the services they provide. Visitors to TV Connect 2016 will be able to see first hand how Genius Digital (Verimatrix booth #90) blends the art and science of data together to maximise the value of capturing, analysing and applying this viewer data to effectively target their customers.
At the show, Genius Digital will be able to discuss how its Insight Platform utilises ‘data science’ by gathering, cleansing and warehousing return-path data from operators, and delivers ‘data art’ through deriving actionable operator insights (AOI) to help reduce churn, optimise targeting strategies and launch new profitable services.
Genius will also highlight how its consultants on the ground can help operators find the black holes and inefficiencies in their data operations, and pivot their data strategies towards generating revenue and saving costs.
One of the new additions to this year’s TV Connect will be the launch of the Genius Digital Multiscreen Analytics tool, which can be integrated directly into the existing Insight Platform. The launch follows the recent partnership announcement with Astro, the leading Malaysian media broadcaster, and enables Genius Digital to be the only vendor capable of providing a combined view of customer behaviour on both set-top boxes (STBs) and multiscreen devices.
An additional highlight of TV Connect 2016 will be the Big Data & Real-Time Analytics Conference where Tom Weiss, CEO, will be chairing the big data conference on 26th April in Conference Room 2.
“Its great to see that the TV industry is increasingly embracing the science of data collection to generate insights about their subscribers. However, data alone can’t provide the answer to all of the problems operators face,” said Tom Weiss, CEO Genius Digital. “This is where honing the art of data is particularly important. At TV Connect we’ll highlight how utilising these insights effectively ensures that operators can create targeted campaigns that have a direct impact on their ability to attract and retain customers.”
About Genius Digital
Genius Digital turns data into actions so TV operators can build more compelling and profitable services. We help TV, Cable, Satellite and OTT service providers gain a deep understanding of real-time audience activity across any platform and device. With our Insight Platform, TV providers can build, test and adapt compelling new services to delight their subscribers.
Genius Digital was formed by TV industry veterans Jonathan Sykes and Tom Weiss specifically to focus on helping operators use data to optimize services and maximize value from the connected consumer.
GFK has recently made a strategic investment with Genius Digital.
GfK, is the trusted source of relevant market and consumer information that enables its clients to make smarter decisions. More than 13,000 market research experts combine their passion with GfK’s 80 years of data science experience. This allows GfK to deliver vital global insights matched with local market intelligence from more than 100 countries. By using innovative technologies and data sciences, GfK turns big data into smart data, enabling its clients to improve their competitive edge and enrich consumers’ experiences and choices.
For more information about Genius Digital, please visit www.geniusdigital.tv
Media contact: Darcie Farrell, Platform PR, T: +44 (0)20 7486 4900 E: darcie@platformpr.com
