Genius Digital’s holistic approach to the Art and Science of Big Data for TV increases Market Traction at IBC
- Genius Digital demoing joint secure QoS data solution with Verimatrix (VMX stand, 5.A59).
- Tom Weiss, Genius Digital CEO, is taking part in the Forum Data Keynote Panel: “Can audience measurement catch up with catch-up?”
- IBC sees Genius Digital showcase the holistic approach to data gathering and actionable insight discovery from the analysis of audience, advertising, multiscreen and QoS data.
London, 22nd August 2016 – Genius Digital, the experts in audience analytics, today announce that IBC (Amsterdam, 8 – 13 September, 2016) will see it demonstrating the full range of how data plays a critical role in the success of broadcasters and operators.
Genius Digital will be on the Verimatrix IBC stand (5.A59) demonstrating the companies’ joint secure QoS data gathering solution.
Discussing the advantages of the holistic approach to data gathering and analysis, Tom Weiss, CEO, Genius Digital said: “We still see large operators using different systems to collect from multiscreen devices and set-top boxes, causing inherent technical and operational challenges. It’s our philosophy that making the most of big data needs a holistic view of the customer – and this is can only be achieved via a single system, rather than a number of disparate, cobbled-together options.”
Genius Digital data solutions and services have increased the bottom-line at customers in a number of ways, including:
- Increased ad rates
- Increased effectiveness of upsell marketing initiatives
- Increased VoD buy-rates
- Increased effectiveness of anti-churn initiatives
- Lower operational costs
“Through combining the science of data through our holistic data gathering technology with the instinct and experience of our ‘data artists’ we use big data to make and save money for our customers. For us IBC is all about communicating why the revolutionary effects of big data insight can only be delivered successfully by a holistic approach to data gathering and analysis,” concluded Weiss.
Tom Weiss will take part in a Forum Data Keynote Panel, “Can audience measurement catch up with catch-up?”. 10th September, 13:30 – 14:30, The Forum.
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About Genius Digital
Genius Digital turns data into actions so TV operators can build more compelling and profitable services. We help TV, Cable, Satellite and OTT service providers gain a deep understanding of real-time audience activity across any platform and device. With our Insight Platform, TV providers can build, test and adapt compelling new services to delight their subscribers.
Genius Digital was formed by TV industry veterans Jonathan Sykes and Tom Weiss specifically to focus on helping operators use data to optimize services and maximize value from the connected consumer.
For more information about Genius Digital, please visit www.geniusdigital.tv
Media contact:
David Bramley
Platform PR
T: +44 (0)20 7486 4900
