Platform Communications Client News

GfK Shares TV and Media Knowledge at IBC 2014


  • Proven market research expertise helps operators understand and retain consumers whilst capitalizing on new opportunities

London, 19 August, 2014- GfK, the trusted source of relevant market and consumer information, will be sharing its expert knowledge with the TV industry at IBC 2014. Throughout the show, GfK will provide new insights that will empower TV and media companies to make smarter business decisions, gain competitive advantages and increase their return on investment.

The television market is rapidly changing, and with an increasing amount of content being offered through traditional and new digital channels, anytime and anywhere, consumer viewing habits are evolving. As a result, understanding how to retain consumers is becoming an imperative task for TV and media companies. TV and Media companies need the insights to provide content effectively, capitalize on new opportunities and retain loyal consumers.

GfK measures media choices and delivers insights into consumer behavior. It identifies drivers of consumer patterns- what is consumed, and why- by looking at audience, consumer and retail data. By combining deep global industry skills with proven market research expertise, it turns research into smart business decisions, enabling companies to create winning strategies that translate into revenue.

“The television market is evolving at a tremendous speed and it is becoming increasingly difficult for operators and broadcasters to remain competitive and capitalize on new business opportunities,” said Niko Waesche, Senior Vice President of Digital Products and Sales, GfK. “At GfK we can help companies monetize the opportunities that new distribution channels have to offer. By providing comprehensive market insights into what content is selling today, as well as helping understand consumers’ demands and behaviors both today and tomorrow, our knowledge can help companies identify new business opportunities, create winning strategies to enrich consumers’ lives, and increase return on investment”.

At the show GfK will be discussing a number of key research pieces, including its recently revealed industry-first research which provides consumption data at a title level for programmes viewed on subscription-on-demand (SVOD) services in the UK and US, as well as the drivers for sign-up to these services.

Earlier this year GfK made a strategic investment with Genius Digital, the specialists in audience analytics and Return Path Data, to enhance its audience measurement offerings and complement its existing TV, digital and mobile measurement technologies. GfK will be exhibiting at IBC alongside Genius Digital on stand #14.F37.