London, 28 June 2023 – ARCADE, The Creative Reality Company, has selected Platform Communications to build its international market presence. Platform will deliver strategic communications planning, thought leadership content, media relations and social media to strengthen ARCADE’s position as a leader in XR (extended reality) for fans, brands, arts, and culture.
ARCADE is a global XR agency that combines AI with augmented reality to create award-winning three-dimensional storytelling. It works with brands across entertainment, sports, retail, and arts and culture, including the National Gallery, Lipton Iced Tea, and Sky Sports.
“The internet is becoming more spatial; there’s so much opportunity for future-thinking brands to innovate by building meaningful connections between people and the world around them. We’re excited to partner with Platform to help us engage with more marketing leaders who are looking to explore immersive channels. The Platform team brings a real mix of culture, brand, and technology knowledge and showed a deep understanding of how to create stories that will really cut through to our audiences,” said Jon Meggitt, CEO at ARCADE.
“ARCADE is a creative agency at the forefront of an exciting shift to more immersive storytelling. Leveraging years of experience in spatial computing, architectural training, and a background in digital technologies, their projects harness both creativity and technology to deliver incredible experiences. That’s exactly the kind of client we love to work with, and we can’t wait to get started,” said Katie Crosta, Head of Arts, Culture & Entertainment at Platform Communications.