4C enables M6 Video Bank to track the use of its large online video asset catalogue
London – 24 May 2016 — Today, 4C, a data science and media technology company, announced that 4C Content Analytics has been chosen by Groupe M6, the major French media group and broadcaster, to monitor how assets from the brand new M6 Video Bank archive are being used around the world.
M6 Video Bank will use 4C Content Analytics to ensure that use of assets from the M6 Video Bank remains within contract. Additionally, critical data from 4C Content Analytics will deliver key insights about which M6 Video Bank assets are proving to be most popular to broadcasters.
“M6 Video Bank offers a selection of 10,000+ videos across a wide range of subjects, which means that we needed a service that would enable us to easily track where and how our content is being used,” explained Martine Carouge, Director of Documentation, M6 Video Bank. “4C Content Analytics has a track record of monitoring video assets that spans both popular content and niche subjects, which perfectly fits our service.”
4C Content Analytics leverages Teletrax, 4C’s proprietary global TV monitoring network which tracks over 2,100 channels in 76 countries. The solution empowers media owners to understand precisely when, where and how long their video assets are being used around the world on television in real-time.
4C’s solutions are built on more than 30 years of computational science research by Founder and Chief Scientist, Dr. Alok Choudhary, at prestigious institutions including Northwestern University. Its patented technology also leverages the Teletrax infrastructure and intellectual property acquired through Civolution following its spin off from Royal Philips Electronics.
“We are delighted to provide archive content distribution control for Groupe M6, one of Europe’s leading broadcasters,” said Helene Chabran, VP Sales EMEA, 4C. “Through 4C Content Analytics, we are enabling Groupe M6 to monitor assets from its video archive and ensure it is providing the best content as it grows its offering.”
4C Content Analytics is available now as part of the 4C product suite alongside Advertising Analytics, Social Ads and TV Synced Ads. Please visit www.4Cinsights.com/solutions for more information.
M6 Video Bank can be accessed via www.m6videobank.fr
4C is a global leader in data science and media technology with solutions for multi-screen convergence. Brands, agencies, and media owners use 4C to improve effectiveness on TV, digital, social and mobile. The 4C product suite includes activation on Facebook, Twitter, LinkedIn, Pinterest and Instagram as well as TV Synced Ads across display, search, social and video. The company also provides advertising and content analytics leveraging its Teletrax global TV monitoring network and proprietary social affinity database. Founded in 2011 and based in Chicago, 4C has staff in 17 worldwide locations across the United States, United Kingdom, the Netherlands, Germany, Hong Kong, India and Singapore. Visit www.4Cinsights.com for more information.
Formed in 1987 around the commercial television channel M6, Groupe M6 became over the years a powerful French Media group, offering a large panel of programmes, products and services available on various platforms: TV, Internet, Mobile phone. It consists of a set of 9 channels including M6, the second commercial channel of the French market. Groupe M6 publishes content usable on all audio visual platforms. The group is also developing a diversification strategy via its subsidiaries, in particular M6 Web, Ventadis and m6 Films/SND as well as innovative offers such as 6play, its digital platform (100 million videos per month).