With many commentators predicting a rocky road ahead for the advertising industry and a tightening of ad budgets, it is more important than ever for adtech vendors to communicate well in order to succeed.
To help adtech vendors prepare, Platform talked to some of the most influential media, analyst and vendor players in the industry to understand the biggest communications challenges that adtech companies face today. “How to Stand Out from the Adtech Crowd” is designed to help marketing and communications leaders in adtech to plan their next steps.
The report looks at:
- Creating meaningful differentiators
- Presenting complex products in the simplest way
- How to become a recognised and trusted voice
- Addressing common misconceptions and getting your key messages across