IBC 2011 has proved to be a milestone event for the industry with attendance figures up 4% from last year. An amazing 50, 462 visitors descended into Amsterdam over the weekend with over 1300 exhibitors from across the globe!
For Platform it was a monumental year with our growing team on hand to support 11 of our clients, all of which had an extremely successful show.
Over the past few months we have worked hard to produce great results with no less than 170 press meetings organised, 43 press releases issued and 6 award wins across our clients. The success continued throughout the show with 19 hits in the IBC Daily and 5 IBC TV News videos, producing great coverage and an increased profile for all our clients.
“We’re delighted to be able to look back on the challenges and successes of another IBC and see such satisfying figures be produced at the end of the show” said Gay Bell, CEO. “We were pleased to be able to work with and help our longstanding clients for another year running as well as be there to support some of our new clients for the first time. IBC is integral to the industry and a key event for our clients and it is great to be able to celebrate this success with them”