Kazmedia Puts Grass Valley Cameras Front and Center for HD Studio Capability
MONTREAL – January 20, 2021 – Grass Valley today announces that Kazakhstan Media Center, Kazmedia, has selected its HD-enabled cameras as part of a comprehensive studio upgrade at its Kazmedia Ortalygy facility in Nur Sultan (formerly Astana). The new equipment provides access to full HD acquisition capability to deliver enhanced media services to its customers, including production and broadcast services for seven national television channels and three radio stations. The deployment forms part of a broader move to overhaul Kazmedia’s facilities, allowing the broadcast services provider to meet the rising demand for high-quality live content and news services. The new camera chains will support live news, sports and studio-based entertainment shows. Kazakhstan-based Okno TV is undertaking the studio upgrade.
The 18 Grass Valley LDX 82 Series cameras and four LDX C82 Series compact cameras give the broadcaster access to advanced imaging capability and high performance levels across multiple resolutions. The deployment provides HD capability now and will pave the way for future HDR capability and access to remote production functionality through Grass Valley’s flexible e-License program, that enables one hardware platform to be deployed with a choice of software upgradable capabilities.
Muksinov Rinat Marselevich, Deputy General Director – Technical Director at Kazmedia, commented, “As we prepare our business to take advantage of the opportunities the dynamic Central Asian media sector offers, we need technology that can grow and evolve with our needs, allowing us to deliver the stunning quality pictures and world-class services that our customers demand. The team at Grass Valley demonstrated a deep understanding of our business, and its camera solutions meet all our requirements. Grass Valley also provided remote training, allowing the project schedule to run in a timely manner even during a global pandemic.”
The new equipment gives the Kazmedia team the ability to switch between higher resolutions and frame rates.
“Consumers expect content to be made available to them faster than ever before. So, it’s vital that our customers can access secure future roadmaps which embrace all new technology upgrades along the way,” added Marco Lopez, Grass Valley’s general manager for live production. “At Grass Valley, we’re committed to helping broadcasters and content producers to adapt their workflows and services to meet the needs of their core audience – today and tomorrow. We’re excited to be working with Kazmedia as it takes this important step to future-proof its studio capability and we are proud that Grass Valley cameras will play a central role in delivering innovative content to viewers in the region.”
Grass Valley’s strong commitment to interoperability means the new camera systems easily integrate with the rest of Kazmedia’s workflow.