September 09, 2015, Amsterdam, NL – IBC — Minerva Networks, a leading provider of software solutions for connected entertainment, today announces new content navigation, personalization and discovery features of its Minerva 10 entertainment delivery platform, powered by ContentWise‘s content search, discovery and recommendation solution. The integration will support personalization for live and on-demand content, enhancing subscriber engagement for pay TV operators.
“Personalization has become critical for pay TV operators looking to retain and grow subscribers in today’s competitive markets,” said Eric Freund, Minerva’s Vice-President of Product Marketing. “The breadth of ContentWise’s personalization system has given us a great deal of flexibility in enhancing content discovery with a personalized user experience and recommendations across live, on demand, and recorded content.”
The integration of the ContentWise solution with the Minerva 10 platform enables the delivery of personalized pay TV services across multiple devices. ContentWise’s automated content personalization system will ingest cross-device consumption data collected by the Minerva platform and provide recommendations based on usage history, overall program popularity, and target device. Recommendations will then be presented to subscribers through Minerva’s innovative user interface, delivering seamless access to recommended programming, regardless of content source. The ability to support multiple user profiles per account and to dynamically change the user interface layout based on ContentWise’s input will ensure highly targeted and personalized pay TV services.
“The benefit of personalization for both TV operators and subscribers is clear and if pay TV operators want to increase retention, deliver engaging user experiences and most importantly, drive revenues, then adding personalization to their services is an absolute must,” said Pancrazio Auteri, CTO of ContentWise. “The integration of our ContentWise personalization system with Minerva’s platform will allow pay TV operators to offer subscribers a more compelling user experience, improve customer satisfaction, increase engagement and ultimately stay ahead of their competitors.”