
Platform News & Views


Women’s Football: On the Brink of a New Era
By Molly Cole, Account Executive
As we stand at the threshold of the FIFA Women's World Cup 2023, the anticipation for what's to come is palpable. This is not only a celebration of sporting excellence but also an opportunity to reflect on the journey of women's football. From its difficult beginnings, exemplified by the Dick, Kerr Ladies…

Are you generating enough sales leads at trade shows?
By Nana Rodaki, Senior Account Director
If you’re investing in a trade show, it’s important that you don’t walk into the event expecting customers to come to you — your best guarantee of success is to have a packed meeting schedule well in advance. Here are our top 5 tips for driving the highest ROI.
1) Create a clear brand narrative
This…

Global XR agency ARCADE appoints Platform Communications as PR partner
London, 28 June 2023 – ARCADE, The Creative Reality Company, has selected Platform Communications to build its international market presence. Platform will deliver strategic communications planning, thought leadership content, media relations and social media to strengthen ARCADE’s position as a leader in XR (extended reality) for fans, brands,…
Platform Reports
Why analyst relations is pivotal to business success
Technology companies that don’t take analyst relations (AR) seriously are missing out on influencing…
21st January 2023/by Paul DaviesWhy trust is the key to driving AV technology sales
‘The Power of Trust in Driving AV Technology Sales’ report reveals what matters most to major buyers…
3rd May 2022/by Paul Davies5 Steps to Lead Generation in Tech
At Platform, we believe that communications should always deliver tangible business outcomes. It’s…
2nd March 2021/by Paul DaviesHow to stand out from the adtech crowd
With many commentators predicting a rocky road ahead for the advertising industry and a tightening of…
6th August 2020/by Platform TeamThe New World of Tech Communications
Events and conferences have always acted as the drumbeat of the technology industry’s calendar, but…
26th May 2020/by Platform TeamPlatform Communications, Work.Life Fitzrovia, 33 Foley St, London W1W 7TL
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Supercharging sales: Empowering conversations from connection to conversion
By Nana Rodaki The ongoing macroeconomic uncertainty means it’s more important than ever for technology vendors to have a healthy sales pipeline and convert as many leads as possible. Engaging with customers and prospects on a human level is always a real deal-maker. We all know that ‘people buy from people’, but how can communications […]