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How Super Bowl LX embraced innovation
The Super Bowl has always been the biggest stage. With more than 125 million people across all platforms tuning in, this year in Santa Clara, audiences were treated to not just a sporting spectacle, but also to what felt like a live technology expo.
Set in the heart (and heat) of Silicon Valley, Super Bowl LX blurred the line between championship…

Enterprise video comes of age
By Reece Hainesborough, Consultant
Professional video has become a critical part of how modern enterprises operate, shaping everything from product launches and internal communications to investor relations.
Our paper, created with Futuresource, showed that almost nine in ten organisations are now producing video in-house, and corporate buyers have…

What media tech buyers REALLY want for Christmas
By David Lawrence, Managing Director
This week, the annual DPP Leaders Briefing gave the stage to senior business and tech leaders from broadcasters, content creators and digital/social platforms. Each shared their top three strategic priorities for the year ahead. While the perspectives were wide ranging, there were some clear trends that carry significant…
Platform Reports
Lights, Camera, Enterprise!
From Broadcast to Boardroom: Enterprise Video Boom Creates Huge Opportunity for Vendors to Grow Revenues
Professional…
3rd June 2025/by Afina-AdministrationProfessional…
Why analyst relations is pivotal to business success
Technology companies that don’t take analyst relations (AR) seriously are missing out on influencing…
21st January 2023/by Paul DaviesWhy trust is the key to driving AV technology sales
‘The Power of Trust in Driving AV Technology Sales’ report reveals what matters most to major buyers…
3rd May 2022/by Paul Davies5 Steps to Lead Generation in Tech
At Platform, we believe that communications should always deliver tangible business outcomes. It’s…
2nd March 2021/by Paul DaviesHow to stand out from the adtech crowd
With many commentators predicting a rocky road ahead for the advertising industry and a tightening of…
6th August 2020/by Platform TeamThe New World of Tech Communications
Events and conferences have always acted as the drumbeat of the technology industry’s calendar, but…
26th May 2020/by Platform TeamPlatform Communications, Work.Life Fitzrovia, 33 Foley St, London W1W 7TL
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How technology is taking football’s biggest stage into the future
By Reece Hainesborough, Consultant The FIFA World Cup has always been about scale. Bigger audiences, bigger stadiums, and bigger moments have set the perfect stage in North America. But with the 2026 tournament well underway, it’s clear that the technology powering the spectacle is becoming bigger too. Much like this year’s Super Bowl, which showcased […]