MRI Software: Trend Leadership to Drive Sales
Platform helped real estate and retail technology pioneer MRI Software position as a UK market leader and generate top-of-the-funnel visibility to boost sales leads.
By leveraging MRI’s retail footfall data and connecting it to big moments in business, culture, and politics, Platform delivered media coverage with a reach of 6 billion+ within a year across the national, broadcast, business, property, and retail press. The media coverage played a major role in increasing sales leads, website traffic, and registrations to the daily footfall benchmarks, a key lead-generation driver for MRI.
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