Norwia takes 12G-SDI fiber distribution to new heights by adding AutoSFP® technology

Norway:  Norwia AS (Stand 10.A12), the leading supplier of next generation optical distribution products, today announced the latest addition to its miniHUB platform, a unique 4K/12G UHD-SDI solution. Norwia will launch and showcase the solution, which solves distribution challenges for higher bandwidth signals, at IBC 2015.

The company has made innovative advances to provide a 4K/UHD 12G-SDI solution for next generation standards, which is already benefitting operators with its flexibility and cost-saving architecture.

The distribution requirements for outside broadcasts change depend upon the event. While one project can demand 16 channels of HD-SDI video, the next may require 12 channels of HD-SDI plus a Gigabit Ethernet channel. The miniHUB platform can deliver both projects with ease, and a single card can be seamlessly changed by simply swapping the SFP (Small Form Pluggable) modules.

The AutoSFP functionality automatically configures the card instantly when the SFP’s are inserted. In a matter of seconds the signal direction can be altered, all by swapping the SFP. One card can solve a multitude of problems and.eliminates the need for the user to carry an additional card for each system. Thus reducing cost and increasing hardware ROI.  By combining the 4K/UHD 12G-SDI solution with AutoSFP® technology, Norwia has created a flexible and cost saving market alternative. The new product can be incorporated into existing miniHUB systems, including its CWDM multiplexed solutions.

“4K has finally progressed from being an industry buzzword to emerging as a true consumer proposition,” said Tracey Ford, Chief Sales and Marketing of Officer. “4K production is well on the way to being the standard and live TV productions, especially sport, will become increasingly dependent on 4K. To facilitate this, much higher bandwidth signals need to be used for contribution. Launching our 4K/UHD 12G-SDI solution at IBC signals our commitment to providing broadcasters with a cost-effective and efficient solution to transition elegantly to 4K.”

If you want to see SDI, IP transport then make sure you visit the Norwia booth at IBC (Hall 10, Stand A12 – Amsterdam, 11-15 September 2015).