Paywizard Agile wins NewBay Media Best of Show award at NAB 2016
- Best of Show award honours outstanding products and services exhibited at NAB 2016
- New features track key Decision Moments when consumers interact with a TV service
London, 26 April 2016 – Paywizard, the specialist in subscriber management for Pay-TV, today announces that its subscription, billing and CRM platform, Paywizard Agile, has been presented with an NAB 2016 ‘Best of Show’ award by NewBay Media’s TV Technology magazine. Paywizard received the award for its new marketing and consumer engagement tools, which have been developed to enable enhanced customer acquisition, retention and churn reduction strategies. The award, which honours outstanding products and services presented at NAB, was given following a review by a panel of professional users and editors, as well as inspection by judges at the convention.
The new features to Paywizard Agile track the key Decision Moments when consumers interact with a Pay-TV service: Find, Join, Consume, Upgrade, Downgrade, Bill, Leave and Win Back. The platform has been awarded for its new powerful insight and marketing capabilities, which enable operators to effectively engage with customers and target with acquisition and retention tactics at these important Decision Moments throughout the subscriber journey. The unique Decision Moments Marketing Dashboard allows operators to track progress across each Decision Moment, and proactively manage their customer base. Using the dashboard, operators are able to select specific moments and structure outreach activity around that particular stage of the customer journey.
Andrew Burke, Chairman of Paywizard, comments: “One of the key takeaways from this year’s NAB was the importance of knowing your customer, and structuring your business around this knowledge. At Paywizard, a core learning for us has been that today’s consumer sees OTT as a ‘dip in and out’ service, and providers therefore need to adapt to this behavioural shift by making their services easy to join, easy to leave, and easy to come back to. Customer experience is becoming ever more crucial at each of the moments when consumers interact with a TV service, and by adding new features to Paywizard Agile we are helping operators to drive intelligent and targeted campaigns. We’re delighted to have been awarded Best of Show at NAB 2016, as it recognises how we are enhancing our business approach and technology to help Pay-TV operators globally to understand customer behaviour and pursue a more personalised approach in tackling the challenges of subscriber acquisition, retention and churn.”
Paywizard Agile also offers multiple platform support that enables a single subscription to be set up for multiple devices, and has extremely secure financial workflows for repeat billing, payment collection and financial reports. Its deployment on Amazon Web Services also brings the advantages of cost effective scalability and 24/7 proactive service monitoring, while enabling customers to get to market as quickly as possible.
For more information on Paywizard Agile please see here.
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About Paywizard
Paywizard has been supporting subscription-based businesses for over 17 years. Our experience is real. Helping over 100 Pay-TV operators including: ITV, Setanta Sports, BT Sport, and BoxNation.
We know what it takes to acquire, grow and retain paying customers. This insight is deeply embedded in all that we do.
With over ten million customers acquired, our Paywizard Agile Platform delivers advanced subscription, billing and CRM with performance marketing modules.
When combined with our consulting services and expertise, we’ve helped our clients deliver inbound acquisition rates of up to 90%, outbound campaigns driving up to 25% conversions, and churn reduction programmes achieving turn-around figures of up to 60%.
Ultimately we deliver personalised experiences across each customer moment. The result: happy and engaged customers.
For further information, please contact:
Alice Talbot
+44 20 7486 4900
