Bhavesh Vaghela joins Paywizard with over 17 years marketing experience to drive positioning and strategy

London, 1 December 2015 – Paywizard, the specialist in subscriber management for pay-TV, today announces the appointment of Bhavesh Vaghela as Chief Marketing Officer. In his role, Bhavesh will be responsible for implementing market strategy and positioning as well as driving Paywizard’s international growth.

With over 17 years experience in Software and Service industries, Bhavesh brings a wealth of expertise in marketing both SaaS and on-premise software throughout EMEA, APAC and North America. He has previously held a number of senior roles at fast-growing technology companies including ResponseTap, IntraLinks and Oracle.

“We are delighted to be welcoming Bhavesh on-board during this exciting time for Paywizard,” said Jonathan Guthrie, CEO of Paywizard. “Following our recent round of funding, we’re pushing ahead with our international growth and Bhavesh’s experience will be an invaluable asset to us as we establish our footprint globally.”

Bhavesh added, “Paywizard has been a leader in subscriber management for pay-TV in the UK for some 17 years. It’s in a perfect position to really innovate the industry and help operators target, acquire, retain and grow customers. I am thrilled to be joining the team, and I look forward to helping the company as it continues to make its journey across borders.”

Bhavesh joins Paywizard shortly after the company announced the appointment of Andrew Burke as Chairman.

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About Paywizard

Pay-TV operators around the world are growing their traditional and multiscreen TV businesses by partnering with Paywizard. Our easy to deploy SaaS platform combines with our expert services to increase subscriber acquisition, retention, up-sell and cross-sell.

Paywizard builds your pay-TV revenues so you can achieve profitable growth. With our marketing suite you can quickly launch targeted campaigns to attract new subscribers, increase customer lifetime value and ARPU while decreasing churn.

We also deliver flexible support packages to meet your needs and guide you through the challenges of multiscreen monetisation. From simple advice to complete design and deployment, we deliver revenue-boosting techniques to continuously improve your service. Our expert services team can even manage and monitor your system for you.

Paywizard is at the heart of the pay-TV market. For 17 years we’ve driven the revolution in television – from free to pay, broadcast to IP and from single device to multiscreen. We know the TV market, see the challenges our clients face and understand how to drive revenue opportunities in a multiscreen world. For leading TV service providers such as BT Sport, NBCUniversal, Setanta Sports and NHK Cosmomedia Europe, Paywizard is putting the profit into pay-TV.