• PayWizard supports personalization to help pay-TV providers around the world successfully monetize Content Everywhere

London, 13 January 2015 – At IBC MENA 2015, PayWizard will be demonstrating how pay-TV providers across the region can leverage actionable data to maximise revenues and boost customer satisfaction in the new Content Everywhere landscape. Bringing its cloud-based subscriber management platform to the show floor (stand #B11), visitors to IBC MENA will see first-hand how PayWizard is enabling pay-TV providers globally to successfully manage and monetise subscribers.

PayWizard’s subscriber management platform centralises data and actionable insights to drive marketing initiatives and maximise revenues. PayWizard enables pay-TV providers to deliver a personalised and engaging content experience that helps acquire new customers, as well as manage, retain and up-sell existing subscribers.

“As the pay-TV market continues to grow throughout the Middle East and Africa, we are excited to be bringing our platform to IBC MENA and showcasing the monetisation opportunities available in the new Content Everywhere world,” said Jamie Mackinlay, SVP Sales and Marketing, PayWizard. “Today there is more to managing and monetising subscribers than it may at first seem, particularly with the threat of piracy just one click away. Personalisation is helping service providers to overcome this challenge, enabling them to keep viewers happy, engaged and ultimately, willing to pay for their content.”

During the show Mackinlay will be joining the panel “Adding Value to Content Everywhere through Personalisation” to discuss the importance of actionable insights in the monetisation of content. Taking place on Tuesday 20^th January at 15:00, Mackinlay will discuss how relevant and marketable subscriber data is helping pay-TV providers to maximise revenues and improve customer satisfaction.

“In the competitive TV landscape, service providers don’t just risk losing subscribers if their service is not up to scratch – they also risk losing out on profits. Actionable data that is both relevant and marketable is helping companies to increase customer satisfaction as well as drive revenues – it is a key monetisation tool for providers in the Content Everywhere world.”

PayWizard will be exhibiting at IBC MENA on stand #B11 from 20-22 January 2015, at the Madinat Jumeriah Arena in Dubai.