PayWizard will demonstrate how pay-TV operators can drive revenues and boost profits at CABSAT 2015 

London, 25 February 2015 –PayWizard will show pay-TV operators across the Middle East and Africa how to grow their traditional and multiscreen TV businesses at this year’s CABSAT. Visitors to the show will be able to hear first-hand how PayWizard is helping companies across the world to increase subscriber acquisition, retention, up-sell and cross-sell to achieve profitable growth.

CABSAT is the leading event for broadcast, satellite and media in the Middle East and Africa, bringing together industry professionals to discuss, debate and showcase their latest technologies within the creation, exchange, management, distribution and monetisation sectors. At this year’s show PayWizard will be showing companies how effective subscriber management is the key to driving pay-TV revenues.

“The pay-TV market in MENA is growing rapidly, which means pay-TV operators and VOD service providers are looking for ways to effectively manage subscribers and maximise revenue opportunities the new TV landscape brings,” said Craig Baxendale, SVP Product Marketing, PayWizard. “But subscriber management is about more than enabling viewers to pay for content, and companies need to know how to drive revenues throughout the customer lifecycle if they want to successfully increase profits. We look forward to sharing our knowledge and expertise with the region, and helping operators to profit from pay-TV.”

PayWizard’s easy to deploy SaaS platform drives pay-TV revenues for today’s TV service providers. Its marketing tools quickly launch targeted campaigns that attract new subscribers, and retain and up-sell existing customers, while its expert services team guide customers through the challenges of multiscreen monetisation. From simple advice to complete design and deployment, PayWizard delivers revenue-boosting techniques to continuously improve its client’s services.

During the show PayWizard will be giving a presentation, entitled ‘TV Everywhere Measurement and Monetisation’ on Wednesday 11 March at 15:50, as part of the NAB Collaborative at CABSAT. The presentation will discuss the role subscriber management is playing in driving revenue for pay-TV. The company will use its work with leading TV service providers to demonstrate how data-based marketing and monetisation tools can increase APRU, decrease churn rate and boost profits.

CABSAT is taking place from 10-12 March 2015 at the Dubai World Trade Center.