- WHUR-FM will soon begin streaming video of daily radio news show and expanding their audience beyond audio
- New video venture supported by Piksel from initial digital strategy through to platform development and management
- Demonstrates immense potential for radio stations to monetize further by delivering shows in a new format
NEW YORK, NY, October 22, 2015 — Piksel, a global leader in building successful online video businesses, announces that radio station WHUR-FM has chosen Piksel as its live streaming partner for the station’s expansion into internet video broadcasts. WHUR-FM, which is Howard University’s FM radio station, will soon begin to stream videos of its daily radio news show The Daily Drum, which has been running for 40 years.
By diversifying into video streaming, WHUR-FM demonstrates a natural progression for radio stations that want to engage listeners in new ways and attract a wider audience, at minimal additional costs. Having filmed and recorded the show for over a year after a minor investment in lighting and cameras, WHUR-FM has teamed up with Piksel, their strategic video business partner, to unlock the potential of their content and explore new markets.
“The transition from the audio world to the visual world has been a big step for us, but with Piksel’s help we have created a strategy that we’re confident will lead us smoothly into the digital age. Piksel is not just providing a technology platform – it has crafted a business model for our station which minimizes risk and takes us closer to our growth goals,” says Jim Watkins, General Manager, WHUR-FM. “The expert support we’ve received throughout the pre-sales and set-up processes has made what could have been a complex journey into a straightforward and valuable venture, which will breathe new life into the industry.”
WHUR-FM will use Piksel’s cloud-based video platform Piksel Digital Enterprise™ to take The Daily Drum to a wider audience who can access it through browsers on the web or mobile devices. WHUR-FM’s live stream broadcasts will be supported by Piksel’s state-of-the-art Live Streaming and Monitoring Center, where expert staff review 128 screens displaying client source streams 24 hours a day, 7 days a week, 365 days a year.
Tony Cole, Global SVP Business Development of Piksel, comments: “Appetite for video is soaring, and current technology means that online video is now an option for many businesses that want to explore new revenue streams. For radio stations, video streaming is a no-brainer; stations already have a powerful combination of content and a loyal fan base to leverage as they branch out into video. At Piksel, our deep understanding of broadcast and broadband video solutions means that we’re perfectly positioned to tackle this process and take compelling content to more devices, anywhere in the world.”
Piksel has been building successful online video businesses for over a decade. Our offering of strategic, professional and managed services is underpinned by the Piksel Palette’s SaaS-based infrastructure. It’s this recipe, combined with our commitment to creating mutually beneficial partnerships, that enables our media and entertainment clients to prosper in today’s video market.
Piksel’s unrivaled expertise is in designing, building, and managing online video solutions for the likes of AT&T, BSkyB, Channel 4, Liberty Global, Mediaset, OSN and Transavia. Headquartered in New York City, Piksel offices can be found throughout Europe and the Americas.
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About WHUR-FM 96.3
WHUR-FM 96.3 is a 24-hour, 16,500 watt HD radio station located in Washington, D.C. Owned by Howard University since its inception, WHUR has a competitive signal that reaches north of Baltimore, MD to the outskirts of Richmond, VA. As one of the few University-owned commercial radio stations in America, WHUR serves both Washington’s business and public communities.
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