PLATFORM COMMUNICATIONS APPOINTED AS GLOBAL PR AGENCY BY GRASS VALLEY
London – 20 June 2018 – Grass Valley, a Belden brand, has appointed Platform Communications as its global PR agency to drive market leadership in key territories. Commencing immediately, Platform will work with Grass Valley to communicate its Number One position in the content and media technology space. The move follows Belden’s acquisition of SAM earlier this year and the subsequent integration into Grass Valley. Platform’s remit covers messaging and content creation, thought leadership, media and analyst relations as well as speaker and event support.
Neil Maycock, Vice President of Global Marketing at Grass Valley commented: “Grass Valley is the most innovative company in the industry with the most comprehensive solutions portfolio and the world’s leading broadcasters among our customers. As our customers continue to face new challenges, we provide flexible, efficient solutions that enable them to deliver new and existing services. Platform has proven success, having helped to build global brands in the TV and broadcast sector and this makes them the perfect partner to help us drive this vision.”
The relationship with Grass Valley builds on Platform’s 20 plus years of experience in the broadcast and media technology sector, managing global communications programmes for industry innovators such as Bitmovin, Ericsson, SAM, NDS, TANDBERG Television and TVU Networks.
Gay Bell, Chief Executive of Platform Communications said, “The media and broadcast technology sector is changing faster now than it ever has been. Added to that competition between vendors is relentless. Even for market leaders, robust communications is crucial to maintaining a voice that is as exciting and innovative as its solutions. We are very proud to have been appointed as Grass Valley’s global agency, which is testament to our leadership in the media and entertainment technology sector. We look forward to working closely with the Grass Valley team to help set the agenda for the industry at this critical time in its evolution.”
The Platform Communications team for Grass Valley is led by Gay Bell, supported by Account Director Holly Searle, Content Editor Farah Jiffri and a team of PR and comms specialists. They can be contacted via firstname.lastname@example.org