• Partnership will leverage deep experience in TV Everywhere, mobile media, advertising and broadcast technology
• Provides global communications platform for clients and extends reach into Silicon Valley

London and San Francisco, 8 March, 2016 – Platform PR, the communications specialists for the global video delivery and media monetization space, today announced it is partnering with Actual, a Silicon Valley tech PR agency, to provide its technology and content clients with integrated communications services across APAC, EMEA and the United States. The two agencies will partner on client engagements, with Platform acting as the global lead agency and Actual anchoring the U.S. market.

Platform PR is the award-winning team behind some of the most talked about companies in the digital media world. The addition of Actual’s expertise will extend and deepen Platform’s reach among Silicon Valley technology media and influencers. Actual is a San Francisco integrated communications agency that works with clients to create and execute programs that shorten the sales cycle through storytelling across media channels. The firm helps clients articulate the business value that their products and services deliver to customer organizations. Actual has decades of expertise in enterprise technology across cloud, big data, SaaS, networking, digital video, and telecommunications.

Platform CEO, Gay Bell commented: “We work at the heart of the highly dynamic TV and media market, where the dramatic growth of video across today’s networks is impacting every sector and industry. Our clients want to participate in the conversation in Silicon Valley surrounding technology and online video innovation and monetization. Michael and his team at Actual give us an ability to tap into local expertise and thinking to deliver strategic programs that drive results across geographies.”

Actual CEO, Michael Young said: “The explosion of online video and the dramatic shift in consumer behavior surrounding media consumption has created unprecedented opportunities for companies to participate in a conversation about the future of television. The team at Platform PR has unparalleled expertise helping digital TV and media companies differentiate themselves, and we are excited about helping U.S. companies tap into their international experience.”

About Actual

Actual is an integrated communications agency that uses the power of storytelling and full-spectrum media activation to drive business results. The agency helps start-ups and established companies launch products, become thought leaders, build brands and find more customers. http://actual.agency.

About Platform PR

For over twenty years, Platform PR’s highly effective campaigns have consistently delivered for companies in the digital media world. Recently named as the industry’s Best PR, Communications and Marketing Team at the Newbay Media TVB Awards, Platform prides itself on having a first class team of experts and award-winning clients. Current clients include: 4C, ACCESS, ADB, Axonista, Ericsson, Exterity, Genius Digital, Paywizard, NexGuard, TheQYou, Simplestream, TVT, and V-Nova. https://www.platformcomms.com