Q India Launches Mobile App Targeting 300M+ Smartphone Audience in India
- App will also boost access to Q India for the tens of millions of Indians living abroad
TORONTO and LOS ANGELES, Oct. 24, 2018 — QYOU Media (TSXV:QYOU; OTCQB: QYOUF), announced today its launch of the Q India mobile app on the Google Play store. Featuring content from top local creators and talent, the direct-to-consumer app significantly expands Q India’s footprint within India, and to the additional tens of millions of expatriate fans of Indian-created content globally.
The mobile app market has exploded worldwide, with India surpassing the US in mobile app downloads, and now second only to China. The Q India app, available globally through the Google Play Store, will allow users access to the channel’s 24/7 linear stream of premium digital-first content from India’s top creators, along with individual video on-demand offerings of all episodes.
Curt Marvis, CEO and Co-Founder of QYOU Media, commented: “India is one of the fastest growing mobile markets in the world and provides the perfect opportunity for us to launch a new, youth-oriented mobile app that taps into this. We know from working with leading digital creators in India – like Culture Machine, Pocket Aces, The Comic Wallah and others – that there is a real appetite from young Indians for content that reflects local themes and culture. Q India is fast becoming recognized as having the best of this content all in one place, and now with the app we are also enabling audiences that have grown-up watching online video on a daily basis to access their favorite curated content on their favored devices.”
The launch follows on from the appointment earlier this year of former president of Sony Pictures Worldwide Networks, Andy Kaplan, as Non-Executive Chairman of Board of Directors of QYOU India Pvt (QYOU India). It also adds to the 230 million+ consumers on mobile and TV that are already engaging with QYOU’s curated content through partnerships with leading TV and mobile providers in the region.