QYOU Achieves 100 Million Reach Milestone
Growth driven by content offerings on Sinclair’s US broadcast net – TBD, and QYOU India on TATA Sky
Company expects continued reach to new audiences to grow rapidly
The audience for QYOU programming extends beyond broadcast and cable to include mobile, over-the-top, and out-of-home delivery.
Toronto/Dublin/Los Angeles October 2nd, 2017 – QYOU Media (TSXV: QYOU), the world’s leading curator of premium ‘best-of-web’ video for multiscreen distribution, today announced that its programs and linear channels reach an addressable audience of more than 100 million consumers across six continents. The company’s rapidly expanding reach demonstrates a growing appetite for millennial-programming globally.
This year, QYOU has launched the new TBD multicast network in the US with Sinclair Broadcast Group, which brings curated digital-first shows and series to TV audiences for the first time. The company has also signed the largest deployment of its QYOU channel to date with an expansion of its partnership with TATA Sky in India, bringing QYOU’s programming to its mobile, TV, and on-demand services. The company continues its push into these larger markets with localized content partnerships adding value to the offering for consumers, distributors, and advertisers.
Younger, digital-first generations have grown up on a diet of online video and flock to popular video platforms such as YouTube, Vimeo, Daily Motion, Twitch, Snapchat, and Facebook to satisfy their appetite for bite-sized content. According to eMarketer 54% of 18-34 year olds use YouTube every day and this number is only expected to increase in the coming years. There is also a growing appetite for short-form online video in developing markets, where viewers are often mobile-first.
As more broadcasters, mobile operators and content owners look to target hard-to-reach youth audiences, The QYOU’s 24/7 linear channel of ‘best-of-web’ curated online video and also the creation of its bespoke shows have been in high demand. In the first half of 2017, QYOU signed a total of 8 new distribution agreements extending the reach of its content in Europe, the Middle East, Africa, Asia, Australia, Latin America and the US, as well as launching its content into new regions such as Sub-Saharan Africa and the Caribbean.
The company’s linear channel, The QYOU, is distributed to cable and OTT services run by TATA Sky, Vodafone, T Mobile, Telenor, Tele2, United Group, M7, TotalPlay and Play Poland. It produces the TBD multicast channel in the US for the Sinclair Broadcast Group; and it’s custom programming clients include Fox Sports, Liberty Global, Showmax Africa, Lufthansa, Buffalo Wild Wings, and FlowSports.
Curt Marvis, CEO and Co-Founder, QYOU Media says: “We’re heading into Q4 of 2017 with amazing new opportunities coming down the pike, that will see us extend our reach even further across Asia and Europe. This is on top of what has already been a high growth year for us: we listed on the Canadian TSX Venture Exchange, while concurrently signing some of our biggest distribution deals to date. Our programming is now available to more than 100 million customers across six continents, from the most densely populated urban cities on earth to remote mining sites in outback Australia. Our momentum is continuing to gather pace as more and more forward-thinking media companies realize that they too can harness the popularity of curated short-form content for their subscribers.”
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About QYOU Media
QYOU Media Inc. is a fast-growing global media company that curates and packages premium ‘best-of-the-web’ video for multiscreen distribution. Founded and created by industry veterans from Lionsgate, MTV, and CinemaNow, QYOU’s millennial-focused products including linear television networks, genre-based series, mobile apps, and video-on-demand formats reach millions of customers on six continents. Distribution partners include Sinclair Broadcast Group, Vodafone, 21st Century Fox, Liberty Global, Telenor and TATA Sky.