QYOU and Frequency partner to offer custom OTT programming globally
- Frequency to distribute QYOU video content to major global cable and satellite partners
- Partnership continues to build distribution reach for QYOU custom channels and programming which already reaches a global audience of over 300m
TORONTO / DUBLIN / LOS ANGELES June 6, 2018 — QYOU Media (TSXV: QYOU OTC: QYOUF), the world’s leading curator of premium ‘best-of-the-web’ video for multiscreen distribution has announced a partnership with Frequency, the cloud-based internet video platform that manages video from hundreds of providers, and powers the world’s leading pay TV platforms.
The OTT market is expected to be worth $177 billion by 2025, driven by growing demand for application-based services and accessibility through mobile devices. Frequency offers a flexible and data rich distribution platform for both traditional and next generation content providers, such as Cheddar and Jukin Media. To further strengthen its digital-first content and targeted millennial programming, Frequency has selected QYOU’s expertly curated short-form video content to add to the service.
QYOU’s content will be available globally via Frequency’s pay TV operators, including on set top boxes, through TV Everywhere experiences, and via IP apps. Frequency is already powering pay TV operators in the US and Europe with over 30 million subscribers. This extends QYOU’s ability to reach millennial and gen-Z consumers on any device, at any time.
“Frequency has been pushing forward the distribution of premium digital first content for many years. The service’s partnerships with established Pay TV operators around the world, combined with their ability to help speed our creation, launch and data collection around custom channels and programming, makes this partnership another valuable addition to our growing global distribution,” stated Curt Marvis, CEO and Co-founder of QYOU Media.
Blair Harrison, Frequency CEO added: “We are dedicated to expanding distribution reach and monetization opportunities for top providers of premium digital content. Adding QYOU and its strong catalog of international and localized content to our growing platform reinforces our commitment that Frequency is an essential partner for pay TV and other video platform operators worldwide.”
The companies anticipate integrated content launches in the fourth quarter of 2018.