- The QYOU selected by Play Poland to bring ‘best of web’ content to its Play NOW subscribers
- Helps Play Poland satisfy consumer demand for short form content in a linear format
- Signifies The QYOU’s further expansion across Europe with market entry into Poland
Dublin – September 22, 2016 – The QYOU, the world’s leading curator of internet video for the TV Everywhere market, today announces a linear channel deal with Play Poland to deliver its expertly curated line-up of internet content to subscribers of Play Poland’s recently launched OTT service, Play NOW. This deal marks the launch of The QYOU into the Polish market and is further expansion of the company’s global footprint after recently announced deals with Knippr in The Netherlands, Multi Channels Asia in APAC and TotalPlay in Latin America.
The hours per month consumers spend watching short form content is expanding exponentially, especially among the millennial demographic, which has grown up with online video as a staple of its entertainment diet. By incorporating The QYOU into its programming line-up, Play Poland will deliver on its promise to provide engaging and relevant video for its younger audience, increasing the overall attractiveness of its OTT service.
Commenting on the announcement, Karina Rompa, Content Manager at Play said: “We launched Play with the intention of providing our subscribers with access to TV services whenever, wherever they want, and on any device. We understand that many of our customers are people with a real hunger for bite-sized, shareable content, so it’s important for us to ensure that we are offering this type of entertainment. With its fresh selection of engaging and exciting videos, The QYOU was an obvious choice for inclusion in our service.”
The QYOU brings the best of the web to subscription TV services, offering an exciting selection of short films, comedy, music, dance and stunts. Its international feed of web content is offered in HD and commercial free, representing a unique addition to linear channel line-ups. Furthermore it can be complemented by a VOD service and mobile app to help meet the needs of an increasingly multiscreen, TV Everywhere world.
“In just two years since its launch, The QYOU has developed a legion of fans worldwide that turn to us for the very best online video on offer,” said Scott Ehrlich, The QYOU Co-Founder and CEO. “We know that today’s online video environment promotes some of the best talent, but discovering this talent in a sea of content is virtually impossible without the kind of discovery and curation tools we have developed at The QYOU. We’re sure that Play NOW viewers will enjoy our channel and we’re thrilled to be part of the Polish TV marketplace.”
About The QYOU
The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.
Holly Searle Natasha Roberton
Platform PR – for The QYOU VP Marketing, The QYOU