The QYOU enters Chinese market via deal with China Entertainment Group
- The QYOU partners with China Entertainment Group to bring curated ‘best of YouTube” content to Chinese online video platforms including Weibo, YouKu, LeTV and Tencent
- This deal signifies The QYOU’s launch into China
Dublin – October 18, 2016 – The QYOU, the world’s leading curator of internet video for the ‘Video Everywhere’ market, has announced a milestone partnership with China Entertainment Group to distribute curated content to China’s leading online video platforms, including YouKu, Tencent, LeTV and Weibo. The deal marks The QYOU’s launch into the Chinese market.
With curation performed by experienced Chinese video producers, plus translation into Mandarin and distribution via online video platforms, China Entertainment Group is the perfect partner to localize The QYOU. This move provides Chinese audiences with new and undiscovered global content and brings new online video trends to the region. It is aimed at a young and engaged millennial audience who increasingly access online content from their smart devices.
Commenting on the announcement, Coca Xie, the Founder of China Entertainment Group said: “Our goal is to understand our audiences preferences so that we can provide them with the most engaging and relevant content. Younger viewers are often dissatisfied with traditional TV services, which no longer cater to their viewing needs. Chinese millennial audiences today thirst for western short-form content, often difficult to view inside of China. Using The QYOU’s services enables us to offer viewers a range of content at any time and on any device, a deciding factor behind our decision to establish a partnership.”
Bob Reid, VP of Business Development and Sales at The QYOU adds, “Launching a ‘best of YouTube’ channel in China with China Entertainment Group is a win-win for everyone involved, from the distribution platforms like YouKu and Tencent who want views, to Chinese consumers who want access to a greater variety of content. The partnership is an opportunity for us to be a trendsetter in China by introducing the region to new online video formats and a curation of global content creators and themes that engage and can be shared with friends. Our content curation expertise puts us in the perfect position to help China Entertainment Group deliver the type of content their customers crave from their TV providers.”
About The QYOU
The QYOU is the world’s first entertainment company focused on the curation and programming of short-form video content for the TV Everywhere age. Its Programming-as-a-Service approach delivers linear and on-demand TV channels, playlist-driven mobile apps, custom shows, and influencer marketing support to TV operators and subscription video service providers worldwide. Sourcing and licensing content from a deep roster of creative talent, brands, MCNs, and platforms, The QYOU is bringing the best of video culture to a television service near you.
About China Entertainment Group
China Entertainment Group is a Sino-US media production and marketing company with regional headquarters in Los Angeles and Beijing. Founder Coca Xie, at 25 years old, has years of experience working in both Hollywood and Chinese entertainment markets.
Holly Searle Natasha Roberton
Platform PR – for The QYOU VP Marketing, The QYOU
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