Red Bee Media enters the global FAST market with Red Bee PULSE
9 September 2022 – Red Bee Media, a leading global media services provider, today announces the addition of Free Ad-Supported Streaming TV (FAST) services to its Red Bee Pulse product. Bringing its proven expertise in working with some of the world’s most renowned broadcasters and best-in-breed technology partners, Red Bee’s FAST services enable media organizations to explore new business models and reach wider markets.
Red Bee’s scalable OTT virtual channel and advanced ad insertion capabilities help organisations launch FAST services quickly and grow digital audiences. Harnessing its established partnerships with ad tech and personalization specialist Nowtilus and ad serving and SSP capabilities of Equativ, Red Bee is helping customers optimize content monetization and ensure a seamless end-to-end advertising workflow.
As traditional linear broadcasting and over-the-top (OTT) streaming markets converge, content owners require trusted media partners to distribute content reliably to global audiences. Red Bee’s FAST services enable media brands to quickly spin up FAST channels and maximize the value of their on-demand video assets, providing audiences with personalized ‘lean-back’ streaming experiences.
Red Bee’s FAST services include support for live and video-on-demand sources, compatibility with third-party scheduling software, and flexible channel management and creation. Red Bee Pulse allows customers to distribute content across connected TVs, OTT- and other third-party platforms, as well as native TV apps.
“FAST represents an interesting opportunity for media organisations, enabling tailored, lean-back viewing experiences, serving the free TV audience,” said Steve Russell, Chief Product Officer at Red Bee Media. “Red Bee has invested in services that enable customer growth in a convergent and rapidly evolving media landscape. Working closely with partners like Nowtilus, we can deliver competitive solutions to enable brands to launch new services, to adapt and thrive.”
Patrick Knippel, Co-founder and Managing Director of Nowtilus, added: “We’re excited to take our partnership with Red Bee Media from strength to strength by enabling FAST channel rollouts for exciting media brands. With our powerful Serverside.ai dynamic ad insertion platform, customers will be able to bring highly-personalized FAST viewing experiences to their audiences across new and emerging platforms and devices.”