What we do - Platform Communications

We take integrated communications from conception to delivery, enabling clients to drive sales, increase brand presence, build reputation, gain investment, attract talent and boost profitability.

Our starting point is to establish a productive and lasting collaboration with every client. We work closely together to understand each business: its audiences, products and services, values, strengths, pain points, and objectives.

We deliver insight on where clients fit in the wider ecosystem – helping them establish their unique positioning, messaging strategies and brand. We work to identify the right target audiences and craft impactful stories that resonate across a mixture of communications channels.

We depend on Platform to give us very valuable PR and communications advice. The team is proactive and smart and brings deep TV & media knowledge to the table, which means we can trust their judgment.

Dr. Neale FosterChief Operating Officer & Vice President Global Sales, ACCESS Europe

Platform’s long-term experience in the broadcast market means it has some great industry connections and great relationships with the media. They ensure we meet the right people and say the right things to get our voices heard.

Roberto BigottiAPAC & MEA Regional Sales Manager, ContentWise

Platform handling our UHDTV campaign has enabled us to highlight the truly groundbreaking compression work we do. Having an agency which is so familiar with our business, and which has such a strong network globally is incredibly important to us.

Anne-Louise BuickHead of Portfolio Marketing, Compression Business Line, Ericsson

There was no other choice for me when it came to choosing a PR and comms agency for Genius Digital. Platform is brilliant at understanding how to make a company investable and is now helping me extend the reach of my new business.

Tom WeissCEO, Genius Digital

NexGuard: Over 8 years Platform has helped transform the perception of our brand. Platform has been at our side every step of the way, maximizing the impact of our news and business progress through creative and impactful communications and media placement.

Harrie TholenManaging Director at NexGuard, a Kudelski company

We rely on Platform to help steer our PR and marketing communications in the right direction – using their deep industry knowledge and connections to create content and proof points that resonate with our customers.

Bhavesh VaghelaChief Marketing Officer, Paywizard

It seems so cliché to say that your agency should be an extension of your business – but in Platform’s case, it’s true. The team is a joy to work with: savvy, strategic, connected, and immensely hard-working.

Natasha RobertsonVP Marketing, The QYOU

In just two weeks V-NOVA went from being a ‘never heard of stealth company’ to winning a TV Technology/ New Bay Media NAB Best of Show Award. That success is thanks to our collaboration with Platform. The agency helped us create our messaging, communications strategy and executed a hugely successful launch at a breakneck pace.

Fabio MurraSVP Marketing, V-Nova

We make a difference

Analyst relations

We believe that fostering relationships with analysts and influencers needs a specialist approach. This involves:

Understanding which analysts move the needle in specific market sectors, cultivating effective client relationships with the right contacts.
Creating third-party endorsements for product launches, acquisitions and other significant moves.
Tracking trends and opinions.

Awards

We secure opportunities for clients to gain powerful industry recognition. This includes:

Identifying and monitoring prestigious awards.
Preparing compelling entries that impress judges.
Amplifying awards success.

Content driven communications

Excellent content is at the heart of everything we do. This includes:

A 360-degree approach, combining digital know-how with strategic communications, messaging and quality content.
An integrated approach to paid, owned and earned channels.
Devising and producing materials including research reports, graphics, sales collateral, blogs and social media posts.

Event support

We are experts in both trade and consumer events. This includes:

Effective communications around trade shows and conferences.
Original creative concepts for event experiences.
Developing messaging, integration with production teams, sourcing venues and securing audience attendance.

Lead generation

We work with clients to identify potential customers and craft content that will appeal to them. We deliver this through:

Analytics and audience profiling to build content and channel strategies.
Research-led reports and whitepapers, eBooks and webinars.
Email campaigns, social media engagement and sales events.

Media outreach

Our longstanding relationships span national, business, technology and consumer titles. We ensure:

Development of compelling stories.
Strategic media relations.
Spokespeople preparation.

Research

We work in consultation with clients to help them develop research that supports communications. We help to:

Determine research that validates and reinforces brand positioning and supports business goals.
Develop research strategies and identify partners to carry out field work.
Analyze data and communicate findings through reports, press releases, blogs, social media posts, bylined articles and other communications.

Social media

We work with clients to shape strategy and manage social channels. We do this by:

Devising strategy, guidelines and defining an editorial approach.
Managing social accounts, calendars and content creation.
Effective paid amplification. Internal communications that get teams involved in telling their company story.

Speaker opportunities

We run an active speaker bureau that tracks opportunities for key client spokespeople to feature at events. This includes:

Consistently monitoring relevant global speaking engagements.
Securing slots.
Creating presentations that wow audiences.

Thought leadership

We ensure business leaders are recognized as forward-looking, innovative industry experts by:

Developing stories that shape industries and change opinions.
Mapping trends to identify opportunities and hi-jack the news.
Strategic media relations.

Platform Services