Sixty teams up with Australian design company DD8 to provide more immersive viewing to viewers
BERGEN, Norway ― 30th August, 2017 ― Sixty, the interactive TV company, today announced that it has partnered with Australian creative design studio, DD8. This forms the latest part of Sixty’s strategy of enabling key partners to offer full service implementation of interactive on-air graphics to their customers as a part of their product and services portfolio.
The collaboration will bolster Sixty’s growing reputation as a global provider of multi-platform video solutions that make content more immersive, engaging, exciting and ultimately, stand out in a rapidly changing and competitive global marketplace. Broadcasters will be able to leverage the powerful combination of DD8’s extensive expertise in delivering creative design and graphic displays, and Sixty’s interactive clickable on-air graphics solution, Ease Live, ensuring viewers receive a high quality, seamless user experience.
“As a creative design studio working with the TV and Media industry, Sixty’s interactive solution is a great opportunity for us to expand our portfolio of offerings to the market” said Adam Duncombe, Managing Director of DD8. “In partnering with Sixty and its innovative and interactive graphic solutions, we can now provide broadcasters with graphic solutions that are not only visually appealing and exciting, but also takes the consumer to the next level of engaging viewing.”
“In expanding our global presence in the APAC market, we had to ensure we were collaborating with not only high quality design professionals, but also a company that is experienced in delivering graphics and design to the Australian market” said Kjetil Horneland, CEO of Sixty. “Our collaboration with DD8 will deliver a high quality service to broadcasters in Australia and ensure they can realize the full potential of the innovative Ease Live interactive on-air graphics universe. By offering methods to experiment, engage and choose how and when to view and interact, operators can now deliver an unrivalled experience that will keep viewers captivated by the broadcast experience.”
Ease Live is a flexible solution that unifies the linear and online TV experience with a consistent brand and design, providing on-screen graphics that come to life in the hands of the audience by making them “viewer clickable” across all devices. The product can be used by any broadcast system or online video platform and integrates seamlessly into current workflows.