Turkish mobile device users enjoy real-time synchronised interaction with the popular TV series “KaraParaAşk” produced by AY Yapım in conjunction with LiquidThread/Starcom and Samsung
Istanbul, Turkey, July 1st, 2014 – Civolution, the leading provider of technology and solutions for identifying, managing and monetizing content and Tagvance, the project house providing ready-to-operate second screen solutions through Ideate-Motivate-Activate process, announce the launch of the first Turkish cross-TV-channel, cross-screen app for mobile devices. In partnership with Samsung Electronics Turkey, for the Galaxy S5, the app has been produced for the highly anticipated finale of “Kara Para Aşk”, one of Turkey’s most popular TV series.
The app, developed by Tagvance, integrates Civolution’s SyncNow® audio watermarking-based Automatic Content Recognition (ACR) technology, enabling users to interact with the TV series in real-time as episodes air on Actual TV (ATV) . Users can engage with the show by discovering more content as well as playing synchronised quizzes, participating in polls, gaining points, and unlocking special videos which were produced by Samsung Galaxy S5. The campaign is led by LiquidThread Turkey, the content division of Starcom MediaVest Group on behalf of Samsung Turkey, partnering with content producer Ay Yapım and broadcaster ATV.
“We not only delivered a unique second screen experience for viewers of “Kara Para Aşk”, but also started a new innovative era full of opportunities provided by synchronised apps for companies and TV channels in Turkey,” said Can Kiral, CEO, Tagvance. “Through our collaboration with Civolution, LiquidThread, Starcom and Samsung Electronics Turkey, we have developed a perfectly synchronized application that enables product placement and call-to-action activities at precisely the right time.”
“The Turkish audience is hungry for local TV content across multiple screens and we’ve spotted a window of opportunity with Civolution’s technology’’, said Ferda Tarakçıoğlu Erdem, VP of LiquidThread Turkey . ‘’We created a ground-breaking technology partnership in Turkey, enhanced with a real-time second screen experience which is designed to ‘extend the story’ with the Samsung Galaxy S5 experience. We’ve devised a brand strategy that is shaped around the consumers’ passion for content, and fuels deeper, more immersive one-on-one relationships that generate an emotional bond between brands and consumers.”
‘We’re really pleased to be a part of this innovative synchronized second screen app”, said Jean-Michel Masson, SVP Watermarking Solutions, Civolution. ‘’It promises to demonstrate ROI for the business stakeholders and an enriched viewing experience for the consumer and brings together broadcasters, advertisers and rights holders to drive engagement with viewers.’’
About SyncNow® ACR solution: The synchronization between the content and the companion device relies on Civolution’s widely deployed SyncNow® ACR solution. SyncNow enables real-time identification and second-accurate synchronization between broadcast, on-demand or recorded content and interactive applications on companion devices – tablets, smartphones and laptops – to present compelling synchronized interactive user experiences. SyncNow already powers a range of cross-screen consumer applications for movie and show producers, broadcasters, second screen platform providers and advertisers worldwide.