Events and conferences have always acted as the drumbeat of the technology industry’s calendar, but the Covid-19 pandemic has seen cancellations across the board, including IBC, Mobile World Congress, NAB Show, SXSW and E3. Without them, carefully laid plans for every aspect of marketing are having to be continually re-assessed.
To help with planning, we asked leading journalists and analysts for their views on how technology companies have dealt with communications during the pandemic and what they want more/less of in future. “The New World of Tech Communications” report is designed to help marketing and communications leaders plan their next steps.
The research identifies:
- How well technology companies have dealt with communications during the pandemic
- Trends in the volume and perceived quality of news
- If leading influencers are getting the content they want
- How virtual events can better serve the needs of media and analysts